Daily Archives: January 13, 2010

01.13.10
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Experimenting with Kachingle

In April last year I wrote about a start-up called Kachingle for The Guardian. I explained Kachingle thusly:

After registering with Kachingle, users decide on a maximum monthly donation, currently set at $5 (£3.50). When they see something they like, they simply click on the Kachingle “medallion” to initiate a donation. Kachingle tracks their reading habits, tots up how many times they visit each favoured site and divvies up the money proportionally at the end of the month.

It’s equally simple for site owners, who just need a PayPal account and a snippet of code to display the Kachingle medallion. The revenue split gives content providers 80% of the donations, with the rest covering Kachingle’s costs and PayPal fees.

I’ve been quietly keeping an eye on Kachingle to see when they would launch and was excited to get an email from Bill Lazar, Kachingle’s Marketing Engineer, last week saying that they were ready for beta testers to come on board. They will be launching properly in early February.

I think Kachingle is a really interesting idea, and I’m very excited to have the opportunity to test it out. That’s the medallion, up there in the top of the right-hand sidebar. All you need to sign up with Kachingle is a PayPal account and a spare $5 a month (although you can spend more if you want to). That works out at £3.07 per month, which even in a recession I think I can spare!

Kachingle sits very nicely with my recent decision to buy as many hand-crafted present for Christmas as I could. In an economic downturn it is more important than ever to support small businesses and I really like the fact that the vast majority of the money I spend on sites like Folksy go to the person who made the item I’ve bought.

But Kachingle is not just a way that I might earn a little spare change, it also gives me a way to support others. I’m hoping that over the course of the next few months, bloggers I enjoy will be able to join up and let me show them my appreciation.

If you want to sign up as a Kachingler or as a Site Owner, get in touch with Kachingle’s beta programme. And, of course, let me know what you think in the comments!

01.13.10
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links for 2010-01-13

  • Nokia tries to reinvent itself: Bears at the door | The Economist
    Kevin: Anyone watching the mobile industry knows that Nokia is facing renewed competition. The comparison's with Apple slightly overlook the computer giant's diversified portfolio. However, it's worth noting that Apple went from zero to 17% in just a few years, and that's after many in the mobile strongholds of Europe dismissed the American upstart out of hand. But the figures are illustrative, even if they need some caveats. "Nokia beats Apple in annual sales ($57 billion versus $37 billion) and market share in smart-phones (39% versus 17%), but it is much less profitable. In fact, Nokia’s share of industry profits fell from 64% in 2007 to 32% in 2009—not much more than Apple’s and less than RIM’s, according to Brian Modoff, an analyst with Deutsche Bank. Small wonder that Nokia’s market capitalisation is barely a quarter of Apple’s."
    (tags: apple nokia mobile)
01.13.10
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Giving ourselves space to create

There are lots of reasons why letting people blog behind (or in front of) the firewall is a good idea, but one of the key benefits to blogging is how easy it makes thoughtfulness and creativity.

In his blog post Stress, creativity and confabulation, Johnnie Moore shares some of the insights he’s gleaned from Keith Sawyer’s book, Group Genius:

Keith’s work also emphasises how we deceive ourselves about leaps of insight, assigning credit for apparently sudden bursts of insight to a variety of causes. Closer examination shows that our minds actually build towards ideas in a process of slow, often unconscious, accretion.

Blogging is one of those ways that we can accrete the little thoughts we need to help us come up with the crucial ideas we need to do our jobs better. It also allows us to share our ideas with our peers who can add their own extensions and refinements, growing our kernel into something bigger and better. Blogging makes explicit the natural idea formation process and through that makes the process itself as valuable as the end product.

It’s not true that we are more creative under pressure, or that big ideas come from flashes of insight, or that the lone genius is only one capable of great invention. Just as its a myth that art requires madness, so it is a myth that creativity needs pinpoint moments of brilliance. Better to provide people with the space and time to participate in an ongoing process of creativity than try to coral it in a brainstorming session.