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Kevin: Todd Ziegler of The Bivings Group in Washington flagged up this great video by Jess3 with a number of very interesting internet statistics.
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Kevin: Suw and I are in a huge transition right now. I'm transitioning from having a stable job in major, world-class journalism institutions to something quite different. Dan Blank has a great post on some friends who have seized this transition. That's what Suw and I are doing. It's great to read other people's stories.
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Kevin: A good look at how engagement metrics. The real take away which is something you'll see almost everywhere. "Very few stations define success with concrete metrics. Most examples are anecdotal. ("I just have a sense.") What they consider to be "successful" is very subjective. Those that do have an idea of what success means to them include metrics such as page views, unique users, and calls into station when online offerings fail to work."
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Kevin: Paul Bradshaw flags up a University of Chicago study looking at bias in newspapers. "Interestingly, ownership is found to be statistically insignificant once those other factors are accounted for." What they did find was journalists probably aren't aware of the reinforcing effect on their coverage based on the similiarity in information and beliefs from their sources. "The result is social networks that don’t recognize that they have developed a groupthink that is not centered on the truth.” As Paul points out, this is the echo chamber effect in traditional news coverage.
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Kevin: Read this post by Ty Ahmad-Taylor. "The rise of prestige as a new form of currency has ramifications for businesses facing decline like print or broadcast." News and journalism are difficult places to apply this model. "But associated verticals such as finance and sports are, by their nature, inclined to offer game dynamics around outcomes."
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Kevin: Caroline McCarthy at CNET writes: "The demise of Streamy is one more sign of something that was already evident: Facebook–and to a lesser extent, Twitter–has completely won this game."
Daily Archives: March 4, 2010
Quick guide to open innovation
David Simoes-Brown takes a look at open innovation over on the NESTA blog, and outlines five “traits of open innovation which often pass people by”: Reading his post, I just kept thinking, “Yes. Yes. Of course.” It’s very easy when the open mindset is embedded in the way you prefer to work to forget that for many people, these tips are really quite counter-intuitive.
Many of these tips also fit social media too, with just a little tweaking:
1. Start at the end
Know what you want/need to achieve with your social media project, don’t just chuck it up and hope for the best.
2. Listen to your customers
David had “Buy from your customers”, on the basis that your customers know your brand better than you do. In a social media context, this morphs into listening rather than buying, but the main point still stands. You may think you know what your brand experience is, but it’s your customers who actually have to live through it!
3. Show not tell
This tip from the writing fraternity is as important in social media project as it is in innovation. Pilots are a great way not just of testing the water but also of creating an experience for a small group that others will look at and (hopefully) want!
4. You will never spot a winner
Social media is changing all the time and whilst the basic tenets stay the same, tools come and go and tactics that work brilliantly for one company at one point in time may not work so well for another. Focus on your business needs, your employees’ needs and your customers’ needs, and don’t try to predict the next big social media craze.
5. It’s not who you know, it’s who knows you
This is ‘word of mouth’ in a nutshell. You can spend a lot of time going broad with your social media strategy, trying to reach as many people as possible, but you can be much, much more effective if you let your fans carry your message for you. Quality over quantity every time.