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Kevin: It's often difficult to come by hard numbers and agreed upon metrics when it comes to the impact of social media on traditional media so it's great that NPR in the US is sharing numbers publicly about how social media engagement strategies are reaping benefits. Ben Robins and Sandra Lozano write: "The results (of research) provided us with a first look at how social media is not only changing the way that news organizations report the news, but how some listeners are learning to engage in new and different ways."
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Kevin: From the summary of an excellent guide written by Michael Galpin, a software architect for eBay: "For years Web developers have salivated over some of the features promised in the next generation of Web browsers as outlined by the HTML 5 specification. You might be surprised to learn just how many of the features are already available in today's browsers. In this article, learn how to detect which capabilities are present and how to take advantage of those features in your application. Explore powerful HTML 5 features such as multi-threading, geolocation, embedded databases, and embedded video."
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Kevin: Peter Kirwan looks at the possible reaction by The Guardian (my employer for one more day) if Murdoch's paywall strategy works. First of all, I think one has to define 'work'. However, that doesn't detract from the article's main point. He asks some very important questions. "What if the combination of digital advertising revenue and subscription charges generated by Times Newspapers Ltd exceeds the £25m a year that guardian.co.uk brings in from advertising? What if the ad spend diverted from Times Online doesn’t benefit the Guardian or the Telegraph as much as everyone expects?"
Daily Archives: March 31, 2010
Paid-vs-Free
Just a quicky: Stephanie Booth has a great post on paid vs free content, taking the kind of sensible and level-headed approach that I am failing to see from most media companies. Key for me was this bit:
This is a tough message to pass on to a client: “The money you’re paying me to write is actually marketing money. The content I provide will add value to your website for years to come, and help build your reputation and credibility. How much is that worth?” It’s not just words on a screen, disposable stuffing like so much of what is unfortunately filling our newspapers today. Scanned today, gone tomorrow. Great writing, online, has no expiry date.
Dead right.
Relevance
A good (but too brief!) post by Mahendra about the importance of relevance. Mahendra is spot on to say that relevance is more important than big numbers and way more important than real-time. This is true not just in public-facing social media applications – it’s not just Facebook that wins because it’s relevant – but in Enterprise 2.0 too. Slapping up some social tools because it seems like a good idea will not get you as much traction as providing people with tools and information relevant to their needs. If I juggle a lot of incoming information on a day to day basis, I need help filtering that information and so something like social bookmarking becomes relevant. If I’m organising meetings, I need something that can help me cut down on repetitive tedious tasks like agenda writing like a wiki.
Relevance. It should underpin every social media project we do.