Journal-Register’s Brady talks mobile and advertising for local news business

In Journal-Register’s Brady: Local Advertisers Have a Tech Gap | Street Fight., Jim Brady recently has moved to the Journal Register Company, a local newspaper group in the US which is moving aggressively to remake its business. Brady gives a lot of great ideas on the future of local journalism. He talks about mobile and how location can be used to deliver information. He also weighs in on local paid content, and I think he makes a valuable point that the customer base is so small that it might not be economically worthwhile, especially when you factor in marketing (acquisition) costs.