Crossposted from Chocolate and Vodka.
At last, Queen of the May is up on Kickstarter and ready your support! We have 28 days to raise $10,000, and already have $1905 pledged. Even if you choose the lowest support level, which is $3, please do consider taking part as every little helps!
You can also help immensely by telling your friends about it. No matter how focused your own personal network, every mention of the project helps. Here are a few things you can do:
Use your social networks
Send a Tweet, update your Facebook, MySpace and LinkedIn statuses, or leave a message on any other social network you use. Kickstarter provide a Tweet button that allows you to log in to Twitter and send a pre-written Tweet which says:
Queen of the May by Suw Charman-Anderson — Kickstarter http://kck.st/zv4p1f via @kickstarter
If you think that’s a bit boring, you can always try:
I’m supporting @Suw’s Queen of the May on @kickstarter and you should too! http://kck.st/zv4p1f (please RT!)
Or, of course, you can write whatever you like, just remember the URL: http://kck.st/zv4p1f
Kickstarter also has a Facebook Like button, which you can use to post to your Facebook timeline, but again, an original, personalised message will be more interesting to your friends.
Write a blog post
If you want to write a blog post about the project, you can quote any of the stuff that I’ve written on the Kickstarter page or here to be part of your post. You can also embed the video if you like. The code is:
<iframe frameborder=”0″ height=”360px” src=”http://www.kickstarter.com/projects/suw/queen-of-the-may/widget/video.html” width=”480px”></iframe>
If you want to ask me specific questions or do an interview, please feel free to email me.
Tell your friends
If you have friends that you think might enjoy Queen of the May, why not just send them a quick email to tell them about it? Equally, if you’re on any mailing lists, forums etc. and feel like they might like to know about it, please do let them know.
Share the link
If you’re a member of social sharing sites like Delicious, Pinterest, Metafilter, StumbleUpon etc. please do share a link to the Kickstarter project page. The biggest challenge for any crowdfunded project is to reach enough people and social sharing sites can be important sources of new supporters.
Every little really does help
It’s tempting to think that you have to famous to have an effect, but that’s not true and there’s evidence to prove it! Buzzfeed’s Jack Krawczyk and StumbleUpon’s Jon Steinberg recently collaborated on a project to analyse how links were shared across their networks. They said:
Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While influential people may be able to reach a wide audience, their impact is short-lived. Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends.
[...] Even the largest stories on Facebook are the product of lots of intimate sharing — not one person sharing and hundreds of thousands of people clicking.
In short, lots of people sharing the link with just a few good friends is at the heart of what makes a project like this succeed, however counter-intuitive that might seem. I’ll write more about this in due course.
In the meantime, if you like the look of Queen of the May, do keep an eye out for updates from me on Twitter, as well as here on the blog and on Kickstarter. And here, for your delectation is the pitch video. Enjoy!