Since I first said it at Hacks/Hackers London last summer, I’ve become fond of saying, “If you don’t have revenue, then you don’t have a product.”
When Dr. Rasmus Kleis Nielsen, the research director at the Reuters Institute for the Study of Journalism at Oxford, started to talking to me about writing a report about journalism innovation, I mentioned my comment about revenue and products, and he asked, “Can we put that on the front page?”
Rasmus wanted to look at digitally native innovation at news organisations, and we used projects that went “Beyond the Article” as a lens to focus the project. Rasmus and I also wanted to focus not just on the coolness of innovation but also the business: How were companies managing it, and more importantly how were they monetising it.
We eventually settled on three areas to focus on:
- Radically distributed publishing.
- Chatbots and conversational interfaces.
- Visual journalism and VR.
The report was supposed to be 5,000 words, and it topped out at about 11,400. To be honest, I could have written a book. There is a lot of innovation going on right now in journalism. But I think we’ve given a good sample of projects and innovation.
If you want to read a brief introduction focusing on the chabots and conversational interfaces and apps section, here is post I wrote for WAN-IFRA. For a broader overview, here is a summary that I wrote for the Nieman Lab at Harvard. If listening is more your style, I also did a podcast on the report with Chris and Esther at the Media Briefing.
Next week, 30 March at 3-4 p.m. CEST, 2-3 p.m. BST or 9-10 a.m. EDT, I’ll be doing a webinar for WAN-IFRA focusing on the chatbots and conversational interfaces section. Register here to join. I’ll do a presentation, but we’ll have plenty of time for you to ask questions. See you there!