marketing

What Twitter Places Means for the Future of Location

Kevin: Good piece looking at location and social networking. I've started using FourSquare recently, and as a Nokia smartphone owner, I suffer from lack of a native app. I know that I'm just starting to scratch the surface of it, but for me, …

The Click-Through That May Be Hurting Your Brand – Advertising Age – DigitalNext

Kevin: An interesting article on Advertising Age about click through rates. One thing that's important beyond the narrow focus on this article is that sometimes the easiest to measure statistics aren't necessarily the most important statistic…

Balancing blogging

Joel Spolsky writes one of the best blogs for programmers that I, as a non-programmer, have ever read. Joel on Software is soon to be ten years old and has provided me with some real insight into how software companies work. One of my favourite essays of Joel’s is Hitting the High Notes, which he wrote in 2005. I still… Read more →

The cost of inauthentic communities

Roger Martin has an excellent post on Harvard Business Review that looks back at how business executives used to be embedded in the community they served but are now disconnected from it, as are the businesses they work for. It is a must read. In the 60s, business were smaller, executives knew their customers and their staff. Shareholders were in… Read more →

Listening – Connecting – Publishing

Chris Brogan talks about a handy framework upon which to build your social media strategy: There are three main areas of practice for social media that your company (or you) should be thinking about: listening, connecting, publishing. From these three areas, you can build out your usage of the tools, thread your information networks to feed and be fed, and… Read more →

Customer outreach doesn’t trump genuine change

Sucking up to disgruntled (and well-connected) customers that you’ve found on Twitter is by now a fairly well established social media CRM strategy. Trouble is, your well-connected disgruntled customer doesn’t necessarily want to be mollified. She might want to see real, tangible change, not just for her benefit but for all your other customers. Says Tara Hunt: I don’t take… Read more →

The importance of voice

Does a more personal voice make information more credible? Carrie Brown-Smith writes that, in the news industry, there is some evidence that “a hint of personality” leads to “higher credibility”. She goes on to say: A recent study by my former Mizzou colleagues Jeremy Littau, Liz Gardner, and Esther Thorson, presented at the Association for Education in Journalism and Mass… Read more →

Saatchi and Saatchi get it horribly wrong for Toyota

Tim Burrowes explains just how wrong Saatchi and Saatchi got Toyota’s Australian social media campaign. There are key lessons here not just for social media marketing, but for social media use across business. Do not assume that the agencies you work with, whether they are marketing, internal communications or PR, understand social media. The chances are high that they haven’t… Read more →

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