Most media companies, when they’re trying ot decide about the quality of their content, they hire an editor they really trust to make a judgment. Here, it’s like, ‘Let’s build a tool.’ It just shows our very different mindset of building a virality machine here.
Since the arrival of digital media, most of the innovation has been focused on the editorial side of the business, while the advertising side of the business has largely stuck to pre-digital models like display advertising. Now, we’re starting to see real innovation on the ad side at news organisations. Can it turn around the flagging fortunes of news organisations?