A lot of people look in envy at the success of the Financial Times, and they focus on their paid content strategy. Paid content strategies are so much more than simply getting readers to pay, they are also about delivering better services by knowing your audiences better through data. Read on to find out how the FT found that out and is leveraging data for enhanced services for their readers.
My job search is over, and I’m thrilled to announce that I’ll be returning to a newsroom, a couple in fact, as a regional executive editor overseeing two Gannett-owned newspapers in the US.
John Robinson, a former editor in the US, has challenged newspaper to break out of their paradigms and choose a niche. His call to action in many ways reminds me of 2007 report called the Frontiers of Innovation that challenged newspapers to do a better job of “translating the lived experience of their community”. The challenge in 2013 is a lot harder for most community newspapers. How do they broaden their agendas when their staff has shrunk? It is going to take newsroom leaders who can set out a strategic vision and prioritise their remaining resources. We can’t be everything to everyone anymore so it is better to be something to some.
Last week, WAN-IFRA said what many of us in digital journalism have known for a while, that we’re losing the battle for attention. They said that digital news audiences lack the same “intensity” of print audiences. Put simply, digital audiences are less loyal and spend less time with each digital news source. WAN-IFRA CEO Christoph Riess has put the problem… Read more →
It’s not often when in the flood of social media about journalism a new theme comes out so clearly, but today, the theme I’m hearing is about people. Steve Yelvington, of Morris Publishing in the US, flagged up this post by his colleague, Derek May, an executive vide president at the group. Like John Paton‘s Journal Register Company, Morris is… Read more →
There was an interesting discussion about linking and journalism amongst a number of journalists in North America. Mathew Ingram of GigaOm and Alex Byers, a web producer for Politico in Washington, both collected the conversation using Storify. It covers a lot of well worn territory in this debate, and I’m not going to rehash it. However, one issue in this debate focused… Read more →
Following The Times and The Sunday Times going behind their Fortress of Solitude paywalls, Rupert Murdoch continues his new digital strategy by moving the tabloid News of the World to an online subscription model. Dominic Ponsford of the Press Gazette sums up the move nicely: Both are examples of the fact that, for Rupert Murdoch the internet is so over…. Read more →
This cross-posted from The Media Briefing, a new site in the UK for media professionals. ?I like the cut of their jib. They are not only creating content, but they are also adding value to their content using semantic technologies to make it easier for busy professionals content relevant to them. You want innovation? You can’t handle innovation. Seriously though, once… Read more →
Kevin: J.D. Lasica looks at an event at Google to look for ways to pay for journalism. It's a good post without a real conclusion other than "What's clear is that there's no single solution to the how-do-we-pay-for-journalism proble…
Kevin: Laurie Penny writes in the New Statesmen about the continued prejudice shown by mainstream commentators towards political bloggers in the UK: "Cosy members of the established commentariat eye bloggers suspiciously, as if beneath our funny c…