Kevin: Charlene Li of Forrester reviews the return on investment for blogs. It’s a good overview of why to blog, the returns and a few of the risks to consider.

Kevin: LA Times announces reorg. “O’Shea employed dire statistics on declining advertising to urge The Times’ roughly 940 journalists to throw off a “bunker mentality” and to begin viewing latimes.com as the paper’s primary vehicle for delivering news.”

Suw: I can only wholeheartedly agree with the author’s conclusions.