Kevin: Jemima Kiss talks some sense about social networks and brand silliness.”f you go to a networking event, you don’t mingle with brands or monolithic institutions – you deal with individuals and personalities.”

Kevin: Roo has a good roundup of reality check blog posts on Web 2.0 and the obsession with ‘shiny’. It really is about what people do with the technology and not just the technology and features. Good quick roundup of posts.