Kevin: Attention Profiling Markup Language. It allows you to take your interests and your attention profile with you. But Mark Hopkins wonders whether this is good for consumers as much as marketers. Also interesting views on media.

Kevin: A good roundup of how Twitter and the net is being used to post news about the wildfires in California. Micro-blogged, rapid fire updates on Twitter. Pictures on Flickr. Read the lines about CNN and MSNBC not aggregating. Missed opportunity.