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Strange Attractor

Thoughts on social media, business and journalism from Suw and Kevin Charman-Anderson

11.04.08
by StrangelyAttractive

links for 2008-11-04

  • Scripps Tries to Steer Local Ads to Papers’ Sites
    Scripps looks to targeted advertising and more aggressive sales for online ads to local businesses. "Rusty Coats is so confident about the strategy that he projects that Scripps Web sites will sell enough ads to support the staff and costs of the print and online newsrooms by 2012, without staff cuts."
    (tags: newspapers advertisements targeted businessmodels)

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