Steve Yelvington does an excellent job of rebutting Joel Brinkley's 'if only newspapers charged for content online everything would be OK' arguments with examples, many from his own experience, of how people coming late to the game don't really know the history of the online content business. Check out the Borrell Associates report about internet pure-plays and how they are taking almost 60% of local online ad share, more than newspapers and broadcast TV. Steve knows his numbers and knows his newspaper industry history.