Kevin: Nick Carr "Mainstream outlets who gag social media efforts are unilaterally disarming in the ongoing war for reader attention." Amen. It's as simple as that. The battle is not just for credibility but for credibility and readers' time and attention. Responsible journalists can do both.

Kevin: "While traffic is surging at the (Huffington Post), Hippeau told an audience at the OMMA conference earlier this week that rates for CPM-based advertising are nearing 'zero.'|" This is the contradiction of online content at the moment, large audiences don't necessarily mean large returns. Content and advertising opportunities are plentiful on the internet, which drives down the returns on both. It is the challenge of the Great Recession, but it also should be the last warning that models that worked in print – whether content models or commercial models – cannot be transferred without change to the digital world.