Kevin: Mathew Ingram takes issue with Steve Jobs of Apple who has said that he believes that creating an iTunes marketplace for news is possible. This might work in terms of selling news applications, but it's not going to work for individual news stories. As Mathew points (and several others before him), news is not the same as music or movies. People don't buy a news story to read over and over again as they listen to a song over and over again. People have free options, which they have said they would choose over paid options. The market supportable price would most like be "pennies, or even fractions of pennies, instead of dollars". News orgs would also be handing over control to Apple. It is an act of delusion, desperation or probably both.