At the risk of falling into the trap that two data points make a trend, I have noticed something interesting out of WAN-IFRA’s recent Global Congress: Media outlets in the Global South are now expanding their ambitions globally. First there was the story about Clarín in Argentina looking to the US as a new market and now we have Nation Media in Kenya. Nation Media admits that most of its revenue, some 80%, comes from legacy products, and it wants to accelerate what it calls digital integration. It wants to be a go-to news source in Africa and beyond. They have set an ambitioius goal of re-balancing their revenue so that 50% comes from digital by 2027. Digital integration means that they are looking to streamline their existing five newsrooms across titles and broadcast outlets. At the moment, those newsrooms are all competing for resources. They first needed to integrate their workflow, and then they will tackle content stragegy. With a broadcast wing, I would say that they are uniquely placed to take advantage of the shift to video-based content.

Of north stars and moon shots: Nation Media’s bold two-step journey to 500 million engagements by 2027

"We know it's audacious, but we think it's achievable." – Pamela Sittoni, Group Managing Editor. A quarter of a century after opening its online desk, the Kenyan legacy media group is relooking its digital-first approach with a bold move to becoming Africa’s go-to content platform.

wan-ifra.org/2023/07/of-north-stars-and-moon-shots-nation-medias-bold-two-step-journey-to-500-million-engagements-by-2027

Wirecutter used its Odes - “a short love letter to Wirecutter picks that have been beloved over time” - to create content on Instagram that drove affiliate revenue. The review site, which is owned by the New York Times, also used the reach of its parent company to drive double-digit revenue growth on Prime Day.

How Wirecutter's social strategy led to increased Prime Day affiliate revenue

Wirecutter's overall earnings from Prime Day-related content increased by "high double-digits" year over year, in part due to a prioritization of social media in its audience strategy.

digiday.com/podcasts/how-wirecutters-social-strategy-led-to-increased-prime-day-affiliate-revenue

While social helped Wirecutter, it is not doing any favour’s to Reach in the UK. Some of their sites were heavily dependent on Facebook traffic, especially from instant articles it would seem. The hit to their revenue was grim, grim, grim. I consulted with Reach from 2016 to 2018. I love their teams, but it’s time for a new strategy. The one they have isn’t working.

Reach revenue hit by cost of Facebook unfriending the news industry

Reach results: Profit and revenue hit by Facebook decision to remove news from feeds. Prince Harry privacy case could mean more payouts..

pressgazette.co.uk/media_business/reach-half-year-results-2023

This is a great example of how AI can help speed up processes. This is bread-and-butter application of the technology that does speed-to-text transcription and NLP to help speed the addition of metadata. It helps Reuters’ video customers find the video that they need.

How Reuters uses AI to speed up discoverability of video news content

The latest tech enhancement enables journalists to quickly find, identify, edit and publish material from video library Reuters Connect

www.journalism.co.uk/news/how-reuters-uses-ai-to-speed-up-discoverability-of-video-news-content/s2/a1055917

See the story above. I would expect Meta to start de-emphasising news content quickly on their new Twitter-killer. I hear more and more journalists are feeling exhausted by the churn and burn on social platforms. There is much more emphasis by publishers on using social to build direct relationships with their audiences via newsletters, podcasts and apps.

Meta wants Threads to keep a light tone, but some publishers say the audience is ready for news

News publishers aren't shying away from Threads, despite Meta's direction that it isn't a platform for news and politics.

digiday.com/media/meta-wants-threads-to-keep-a-light-tone-but-some-publishers-say-the-audience-is-ready-for-news

While podcasts might have come off the boil that they experienced during the pandemic, they still have a role in audience development and engagement. And Spotify’s CEO says that this role is that they engage younger audiences - something that publishers are always looking to do.

Spotify Eyes Younger-Skewing Podcasts As CEO Gives Shout-Out To ‘Call Her Daddy’, Mum On Archewell; Q2 Subscribers Jump, Losses Widen

Spotify had its best quarter ever for new additions but revenue fell short of expectations and the music streamer booked a wider loss on severance and other business charges for the three months en…

deadline.com/2023/07/spotify-podcasts-call-her-daddy-alex-cooper-archewell-q2earnings-1235447293

The breakneck pace of AI announcements continues with the major tech companies all scrambling to take advantage of the buzz (and the market pop). While AI experts have decried ‘doomerism’, but it isn’t jus consumers who have concerns about AI. A growing number of IT specialists are also worried about the ethics of AI as well.

In the category of flash-in-the-pan social applications, those audio chatroom apps - Clubhouse, Twitter Spaces and Amazon’s Amp - seem to have failed to really grow beyond a small user base.

Remember Amazon’s Clubhouse competitor? That’s okay — neither does almost anybody else | TechCrunch

Amp, Amazon's answer to the pandemic darling Clubhouse, has struggled to gain traction since its launch in March 2022.

techcrunch.com/2023/07/25/remember-amazons-clubhouse-competitor-thats-okay-neither-does-almost-anybody-else

And for the former tech reporter in me, I am going to throw in a little less recent tech history. For those of us who have been around for a while, it often does feel like history repeating itself.

Twenty years ago, AIM chatbot SmarterChild out-snarked ChatGPT | TechCrunch

Before ChatGPT, there was SmarterChild, an instant message chatbot whose encyclopedic knowledge and quick wit could put Google to shame.

techcrunch.com/2023/07/25/twenty-years-ago-aim-chatbot-smarterchild-out-snarked-chatgpt

First off, thank you to The Fix for positively mentioning my humble newsletter. Welcome to new readers. I publish a couple of times a week as the content merits and time allows. And if you like this newsletter, you might also like the newsletter that I write for my day job at Pugpig. Here is the last installment I wrote before going on my recent two-week holiday. Now, back to today’s newsletter.

It seems that there are only a few days since last November that AI hasn’t been in the headlines, and publishers have quickly taken stock of how their content has been and should be used to train LLMs. Big players like Bloomberg and plucky innovators like Skift are creating their own LLM products, but many other publishers want to be compensated for the value that LLM-based AI companies have already derived from their content. Players like Barry Diller and his IAC want big sums. This is the next battleground, and with regulators already feeling antagonistic toward platforms, publishers might have more success than in the past.

Publishers want billions, not millions, from AI | Semafor

Barry Diller fired publishers’ opening shot at artificial intelligence platforms in a Semafor interview this April, suggesting they sue the companies that have trained models on their data.

www.semafor.com/article/07/23/2023/publishers-want-billions-not-millions-from-ai

This is a classic Ansoff Matrix expansion strategy with both diversification and product development. Clarin has already grown their subscriber base in their home country of Argentina to become one of the top 20 publishers in the world based on its number of digital subscribers. Now, it is looking to build on its existing audience in the US and also launch new products including a football manager game.

With 700,000 paying subscribers, digital more profitable than print for Argentina’s Clarín - WAN-IFRA

2023-07-19. With 30 million readers, and paying digital subscribers surging past 700,000, Clarín has the distinction of having the largest number of paid digital users for any news publisher in Latin America.

wan-ifra.org/2023/07/with-700000-paying-subscribers-digital-more-profitable-than-print-for-argentinas-clarin

This acquisition shows the value of community and focus. I have long used DPReview, and I’m glad that it was saved.

How Gear Patrol acquired DPReview from Amazon | TechCrunch

DPReview and Gear Patrol are different boats, rowing in the same direction toward better products and product knowledge for enthusiasts.

techcrunch.com/2023/07/23/slow-is-smooth-and-smooth-is-fast

It’s a rebuilding year, but with new leadership, it looks like Jeff Bezos isn’t looking to sell but to make a new start.

Sources: Jeff Bezos is taking a more active role in The Washington Post's operations as staff morale craters and the newspaper is on pace to lose ~$100M in 2023

From New York Times. View the full context on Mediagazer.

mediagazer.com/230722/p2

Eight rounds of fundraising since 2017 as the company tried to raise enough money to replace the cash that they were haemorrhaging.

How Vice Media Went Bankrupt

New documents reveal a yearslong slide into increasing financial desperation

www.adweek.com/media/vice-media-bankrupt

Josh Bentons is encouraging journalists to engage with AI more constructively. AI is like any tool, and journalists need to stay rooted in their values and their mission to ensure that they use AI constructively. He addresses a lot of the thorny issues that surround AI.

Google wants you to let its AI bot help you write news articles

Dystopian, yes — but tools don't have to be perfect to be useful to journalists.

www.niemanlab.org/2023/07/google-wants-you-to-let-its-ai-bot-help-you-write-news-articles

And the important thing is that editorial organisations need to engage with these issues before the pressures of deadlines. Max Tani shows how Insider is grappling with the issues now.

Insider’s executive editor sent a note to staff today addressing how the newsroom’s pilot group is using AI

— Max Tani (@maxwelltani)
Jul 21, 2023

Social Media Update: Threads use declines and Twitter starts rollout of the super app with a branding update

Threads jumped out to 110m registered users within days, but data shows that activity has already dropped by 70%. But that doesn’t mean that we should start writing the obituary for it. Facebook iterates products quickly, and the first draft of this product will improve. The question now is whether Facebook can outpace Musk’s changes at X…

Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains

Threads has lost momentum from its early hype, but it's still early days for the app.

www.socialmediatoday.com/news/threads-sees-significant-decline-usage-opportunity-disruption/688715

And then today, we have the latest installment of the rolling drama that is Twitter these days. Elon Musk demonstrates that his forté is not branding and that he ran out of ideas by wanting to rebrand Twitter as X and eliminate all of the bird-related branding. Musk has not been shy about his desire to remake Twitter as a Chinese-style Weibo über app. Musk needs more services attached to the product because advertising is down by half.

Elon Musk says Twitter's blue bird to be replaced by an X

Musk signaled he would do more to take the company in a new direction with a rebranding after acknowledging advertisers have been slow to return.

www.reuters.com/technology/elon-musk-says-twitter-change-logo-adieu-all-birds-2023-07-23

And we have CNN product manager Upasna Gautum taking a poke at Twitter’s CEO in explaining the product vision behind X.

When you have ChatGPT write your product vision

— Upasna Gautam (@UpasnaGautam)
Jul 24, 2023

Hello. I’m sending out a brief newsletter as I start two weeks of vacation. I’m unplugging to spend some much-needed time recharging with family and friends in the US.

As I take time off, the stories dominating my reading right now just underscore the fundamental shift that we’re seeing with major things that have underpinned media online for much of the last 15 years: The search and social landscape is undergoing profound shifts right now. Search accounts for about a third of referrals to publishing websites, and AI is threatening to upend what has been a very stable source of traffic for the industry over the last few years.

Traffic from social sites has been much, much more volatile, and as I have written about, this has meant the end of major digital publishers who road the social wave and generated a lot of traffic but found that generating a sustainable business from that traffic was much more elusive - think Mashable, Mic, Vice and Buzzfeed. These brands were once expected to dominate the 21st Century media landscape, and now, I expect most will be a soon to be forgotten footnote to the middle early phase of digital publishing.

And we see that publishers, especially news publishers, are trying to claw back some of the advertising revenue that they have lost to the Big Tech platforms through regulation. However, as we’re seeing in Canada, the platforms are not taking this lie down.

We’re in a period of major change and uncertainty. Publishers will need to redouble their efforts to build direct and deep connections with their audiences. First-party data, newsletters, apps and other tools and techniques of audience development will become more important as ways to drive loyalty and habit. Right, my out of office is on. I’ll see you the last week of July!

Bill C-18: Google and Meta spark crucial test for Canadian journalism

A series of crises in the Canadian media sector will become a crucial test for what the country’s media landscape could and should look like in the 21st century.

theconversation.com/bill-c-18-google-and-meta-spark-crucial-test-for-canadian-journalism-208827

Twitter Reportedly Threatens To Sue Meta Over Threads App

Elon Musk's social media company threatens Facebook's parent company over the Twitter lookalike.

www.cnet.com/tech/twitter-reportedly-threatens-to-sue-meta-over-threads-app

The end of “free-for-all” internet? — What publishers need to know | What’s New in Publishing | Digital Publishing News

Twitter limits could offer an unexpected boost for news publishers Recently, a pivotal announcement from Twitter owner Elon Musk sent shockwaves through the digital world. The social media platform introduced rate limits on the number of tweets users can read per day, based on their account verification status, a paid qualification. This decision was aimed …

whatsnewinpublishing.com/the-end-of-free-for-all-internet-what-publishers-need-to-know

Apple has found that privacy is a good selling point as consumers seek some protections from being targeted and tracked by advertisers. As Josh Benton at Harvard’s Nieman Lab points out, this means that for the third time in recent years, Apple is rolling out a feature that will reduce advertisers, marketers and publishers’ ability to track user behaviour. Link Tracking Protection is set to be rolled out in iOS 17, iPadOS17 and macOS Sonoma. It will be on by default in Apple Mail and Messages as well as Safari’s private browsing. It will also be an option in Safari’s default browsing. It will target the tracking parameters that are part of UTM codes, those long strings appended to URLs that allow tracking by source and campaigns. It’s not all doom and gloom. You will still be able to track users by campaign and medium. What this move really targets is personally identifiable tracking codes that link activity to an individual user. Apple actually seems to be targeting IDs from other platforms such as Google, Microsoft, Facebook, Hubspot and MailChimp. Read on and make sure to click the links for additional detail.

For better and for worse, Apple’s about to make your readers harder to track again

It's a win for privacy, but also another case of a tech giant independently changing the rules for digital publishers.

www.niemanlab.org/2023/07/for-better-and-for-worse-apples-about-to-make-your-readers-harder-to-track-again

Jeff Jarvis is back with another book tying looking at the changes brought about by digital media. I have to agree with Jeff when he says, “This is the last gasp of old media, traffic for traffic’s sake, scale for scale’s sake. All that came out of the advertising business model and I think that changes now.” Those publishers that are still chasing scale are mostly failing. He is talking about how publishers need to rethink value that they are providing foraudiences. I think the message is especially important as publishers consider using AI to generate more commodity content more cheaply.

New book by Jeff Jarvis uses lessons from media’s print history to frame the digital future

It’s been 550 years since moveable type debuted. Author Jeff Jarvis explores the media industry’s history and future in his new book, The Gutenberg Parenthesis, The Age of Print and Its Lessons for the Age of the Internet. INMA Product Initiative Lead Peter Bale interviewed Jarvis on the topic.

www.inma.org/blogs/newsroom-initiative/post.cfm/new-book-by-jeff-jarvis-uses-lessons-from-media-s-print-history-to-frame-the-digital-future

Google is facing a lot of pushback from publishers and regulators around the world so it is interesting to see Richard Gingras at WAN-IFRA’s recent Global Congress. I will agree that those of us who have been around digital media for a long time have seen ‘quieter times’. But we’re in a period in which Google is at conflict with publishers unlike at any time in its history.

‘We must think beyond the memes’: Google’s Richard Gingras on the future of news in our societies - WAN-IFRA

2023-07-05. Following the passing of the Online News Act in Canada, Google’s Vice President of News discusses the use of generative AI related to news content, trends in internet policy and regulations, and offers other observations about the future of journalism.

wan-ifra.org/2023/07/we-must-think-beyond-the-memes-googles-richard-gingras-on-the-future-of-news-in-our-societies

This year’s Reuters Institute Digital News Report highlighted the rising percentages of people actively avoiding news. It is something that they have been covering in greater detail as the practice increases. This year, they delved into the reasons why people avoided news and found that their reasons for avoiding news were varied and that even the most ardent news avoiders still engaged with the news at times, usually around big stories. Others sought out more positive news, not necessarily just feel good stories but solutions journalism as well. Now publishers are actively trying to engage these groups with non-news verticals - think of the New York Times cooking or ‘things to do’ coverage as we used to call it when I was a regional executive editor with Gannett.

Publishers are tackling news avoidance with non-news verticals: Here's how | What’s New in Publishing | Digital Publishing News

The 2023 Digital News Report highlights the continued high level of news avoidance In 2022, the Digital News Report showed selective news avoidance – a practice where audiences take active steps to not get news by turning off notifications or even their devices when news comes up. The 2023 data indicated a continued decline of people …

whatsnewinpublishing.com/publishers-are-tackling-news-avoidance-with-non-news-verticals-heres-how

As a former Gannett editor, this interested me. One thing that really stood out for me is the EBITDA multiple that Gannett had in 2013. I joined them in 2014, and wow, Gannett was still raking in the cash - an EBITDA multiple of 22.3! The piece puts this in context that Politico and Dennis Publishing both sold for EBITDA of 15x. What is cleat that the New York Times decision to focus on digital subscriptions years before Gannett have delivered. But digital subs for local journalism have proven challenging for big chains like Gannett. We can debate why that is, but many folks would say that the product that they deliver doesn’t justify the price of a subscription - especialliy as they have cut their local news gathering capacity.

USA Today and The New York Times: A reversal in fortunes caused by digital revolution | What’s New in Publishing | Digital Publishing News

As part of our Collectif, in which we feature the work of our partners (see more here). Here Reed Phillips, CEO of Oaklins DeSilva+Phillips—an investment bank for the media, marketing, and technology industries, based in New York City—and Jack Stephen, a Duke University student working with Oaklins as a summer intern, compare how USA Today and The …

whatsnewinpublishing.com/usa-today-and-the-new-york-times-a-reversal-in-fortunes-caused-by-digital-revolution

And I add this one fast on the heals of the previous story because the New York Times is an outlier for so many reasons so it is important to not focus solely on it when looking for a path to the future. As the Reuters Institute report has pointed out, in digital news, every country now has a winner takes most market, in which a few national titles win the vast majoity of the digital news market.

Why researchers shouldn’t study The New York Times to understand U.S. news media as a whole

"I think the value of our paper is to tell researchers that you can use The New York Times, but you need to realize The New York Times is representative of itself."

www.niemanlab.org/2023/06/why-researchers-shouldnt-study-the-new-york-times-to-understand-u-s-news-media-as-a-whole

I type this as my phone flashes every few minutes with a new follower, well, someone who follows me on Twitter now following me on Threads. To be honest, this is the biggest threat to Twitter of all of the services that have been released since Musk turned the platform into a soap opera (that sadly had real life consequences for many people I knew).

Threads: Meta’s Twitter clone is here - and it’s good

Can Threads hit the mainstream, where other Twitter clones have failed?

onemanandhisblog.com/2023/07/threads-first-impressions-of-metas-new-twitter-competitor/?utm_campaign=first+share&utm_source=linkedin&utm_medium=social

Twitter’s new CEO proves that she is a team player or at least a good spokesperson for Musk on why he makes the decisions that he does. I can understand this from the standpoint of not wanting Twitter to be scraped by LLMs without some kind of compensation. This is the second best tweet from the new CEO. The one that takes the biscuit talks about how Twitter’s imitators (see above item) can’t duplicate its community. Um, well, if they have the social graph of Facebook, it just might be possible.

Twitter CEO breaks silence on platform’s reading caps | Digital Trends

Twitter’s new CEO Linda Yaccarino has commented for the first time on the platform’s controversial decision to impose reading limits on its users.

www.digitaltrends.com/social-media/twitter-ceo-breaks-silence-on-platforms-reading-caps

This is a bit if history that I know that digital journalists of a certain age will appreciate. I use Feedly to provide me with the links that I use for this newsletter, but I still mourn the loss of Google Reader, the search giant’s RSS reader. I am still not ready to forgive Google for killing this product, but at least I have some context. When you operate at Google scale, products that don’t reach that scale don’t have a chance.

Who killed Google Reader?

Google Reader was supposed to be much more than a tool for nerds. But it never got the chance.

www.theverge.com/23778253/google-reader-death-2013-rss-social

And I am sure that we’ll be seeing a lot of stories like this. AI will kill a lot of commodity content jobs from journalism to marketing copy writers. The school of cost efficiency finds AI just far too tempting.

Want to make tech journalism worse? Replace news editors with AI

We stand to lose everything

www.techradar.com/computing/artificial-intelligence/want-to-make-tech-journalism-worse-replace-news-editors-with-ai

I am traveling in the US so the normal schedule will be a bit abnormal through next week before I take a couple of weeks off. This week, there was a lot of movement both in terms of paid content and also the newsletter scene.

We start off with a bit of research in the UK about the types of calls to action that work in convincing people to pay for a subscription. The research carried out by Dr Neil Thurman of City University in London and Dr Bartosz Wilczek and Ina Schulte-Uentrop of Ludwig-Maximilians-Universität München surveyed 815 people in the UK.

The research tested four messages about why a person would subscribe to a newspaper that they liked:

• a ‘normative’ message that leaned into the idea of supporting independent journalis.

• a ‘price transparency’ message about the precarious finances of journalism

• a value proposition message about the exclusive content that people could get from buying a digital subscription

• a social message about being a part of a community.

No individual message would produce a ‘significant amount’ of subscribers, but a combination of two messages - the normative and price transparency appeals and a combination of price transprency, value proposition and social messages did produce a significant result.

This is important work considering the low rate of subscription adoption in the UK. According to the most recent Reuters Institute Digital News report. Only 9% of people in the UK had paid for news online in the past year, as opposed to 21% in the US or 39% of people in Norway.

Research reveals most effective paywall marketing messages for news sites

A study has found the best messaging to convert subscribers emphasises the importance of subscriptions for sustaining independent journalism.

pressgazette.co.uk/paywalls/paywall-marketing-study

Informing readers about journalism's societal importance could boost subscription revenues

A new study, led by Professor Neil Thurman, Honorary Senior Research Fellow at City University of London along with Dr. Bartosz Wilczek and Ina Schulte-Uentrop from Ludwig-Maximilians-Universität München (LMU), and published in the International Journal of Communication, reveals how a sales pitch mentioning both the financial pressures faced by news outlets and how subscribers support independent journalism significantly enhances a reader's willingness to pay for content.

phys.org/news/2023-06-readers-journalism-societal-importance-boost.html

Major UK national-regional publisher Reach has tried a number of subscription strategies in the past few years, with none of them really delivering the results that the group wanted. But now they are testing a metered paywall for the MEN app. We - being Pugpig - will be watching closely because we have built a lot of Reach’s apps.

Reach launches first metered paywall experiment on MEN app

The Manchester Evening News has become the first Reach title to launch a paid-for premium membership offering, on its app.

pressgazette.co.uk/publishers/regional-newspapers/manchester-evening-news-men-trials-premium-app-with-metered-paywall

The tech majors have moved away from third-party cookies as user privacy has become a selling point, and publishers and broadcasters have moved to first-party data solutions because it means it is much more valuable than third-party data so there has been a push and a pull. The question hasn’t been about the why but about the how.

Like so many strategic efforts, you have to get executive-level buyin. After that, it’s really all about execution including making sure to ask the right questions from providers and still understanding that third-party data has a place as part of your audience funnel.

How broadcasters have moved away from reliance on third-party cookies

Nine broadcast companies were able to accelerate their first-party data collection strategies, as part of the National Association of Broadcasters PILOT’s accelerator program. Read more about how they did it in our Accelerate Local How-To series recap.

localmedia.org/2023/06/how-broadcasters-can-grow-first-party-data

The Online News Association in the US is having a newsletter how-to session packed with smart folks from the Wall Street Journal. It will include how to measure success and grow your newsletters.

Newsletter tips for journalists: Grow revenue, add subscribers – Online News Association

Expand and connect with your audience and send better emails using these tips from past ONA conference sessions.

journalists.org/2023/06/27/boost-your-newsletter-how-to-grow-revenue-attract-subscribers-and-polish-strategy

In another piece of research out of the UK, the News Futures 2035 project has released a report into its findings. The more than 300 experts have been looking at ways to build a more sustainable future for public increase news (rather than simply news that the public is interested in). Reading between the lines, the political orientations of the publishers in the UK make it difficult if not impossible to find a way forward on policy an regulation.

Building a better future for public interest news

The News Futures 2035 project brought together more than 300 experts in search of better ways to supply sustainable, trustworthy news in the UK

www.journalism.co.uk/news/how-to-build-a-better-future-for-public-interest-news/s2/a1048425

Google has joined Meta have now adopted a common front in the face of regulation in Canada that would require them to pay publishers for linking to their content. With passage of the Online News Act C-18 in Canada, it will mean that Canadian news content will disappear from Google Search, News and Discovery. If figures in Canada are the same as elsewhere, this could put about a third of their referral traffic that news organisations get from search in peril.

Google Joins Meta In Killing News In Canada

Tech giants object to bill that would require they compensate publishers for linking to their content.

www.mediapost.com/publications/article/386842/google-joins-meta-in-killing-news-in-canada.html

For professional and business content, LinkedIn can be a valuable platform for publishers, and they have just tweaked their algorithms. During the pandemic, users said that their feeds were flooded with “Facebook-styel” personal content. As they de-prioritise this content, they will also emphasise content from first-degree connections.

LinkedIn Shares New Insights into its Latest Algorithm Updates

LinkedIn recently updated its algorithm to put more focus on professional engagement.

www.socialmediatoday.com/news/linkedin-shares-new-insights-into-its-latest-algorithm-updates/654091

The podcast market definitely seems to be cooling, and the latest example is US satellite radio service Sirius XM deciding to shut down the Stitcher podcast app. I’m personally sad because I was a heavy user in the eight years that we lived in the States. It’s app was integrated into my Mazda’s car entertainment system, and it had a really good discovery service. However, I can see why it ran counter to Sirius XM’s business model, and the company will move podcasting content into its main satellite radio app. And that makes a lot of sense because most people only use a handful of apps frequently. Having two apps simply didn’t make any sense.

STITCHER FAREWELL — Stitcher Help Center

Are you looking for help with STITCHER FAREWELL for Stitcher?

stitcher.helpshift.com/hc/en/1-stitcher/section/151-stitcher-farewell-1687885657