Kevin: Josh Hallett writes: “Another attendee, Mike Orren with Pegasus News just stated, “There is still this notion that we speak, then they converse.” We, being media, they being the readers.”

Suw: Really interesting analysis of Bill Gates’ little outburst the other day.

Kevin: Really great insights from some great minds in mixing community and media.

Kevin: Read/Write web looks at MSM sites use of web 2.0 services

Kevin: Martin and I know that this won’t be the last word in this argument, but I might just students and all the PR companies that are contacting me now to this post.

I have no problems with marketing companies using blogs to promote their films, but ffs, get the terminology right. What you are calling comments are posts!

Suw: Really very good. I think I might start making clients watch this.

Suw: Really useful tip on maintaining more than one Del.icio.us account.

Suw: Gates says “Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally.” What planet is this man on?

Suw: MyBlogLog also switches to Yahoo! logins. Is this the beginning of a worrying trend? What about Upcoming and Del.icio.us? I hope Yahoo! aren’t thinking about trying to replicate the Google empire by simply acquiring lots of services then foisting the

Suw: Most recent user stats for Flickr I could find – 4.5m users. 5% of which is 225,000. That’s quite a few people still ‘Old Skool’.

Kevin: Andrew Grant-Adamson takes a look where media blogging in the UK is in light of recent figures released in the UK. He quotes figures from Neil McIntosh at the Guardian and Robin Hamman at the BBC.

Kevin: The Indy kills it’s blogs, or at least the link to them. “A tactical retreat?” asks Andrew. Suw and I had a lot of fun with them in our podcast. The Indy won’t succeed in blogging becase they’re scared of killing their print product. To quote the M

Kevin: Wow. I would have expected this piece in Wired not the FT. Publishing 2.0. It’s not about control. It’s not about copyright. There is no business in treating all of your customers as potential criminals.

Kevin: Building on the talk earlier this month about journalists needing new heroes. We also need new skills. If you’re a journalist and you’re not using RSS, you’re ceding an advantage to your competiton.

Suw: Biddulph does cool shit with Second Life. Again.

Suw: On the one hand, well done Boing Boing and their readers; on the other hand, the BBC seems not to know the difference between ‘bloggers’ and ‘readers’, and is somewhat dismissive of us all as ‘lemmings’ anyway. And this from the BBC. Oh, the irony.

Suw: Not only is the wonderful Gary Turner back in blogs, he’s also saying stuff I agree with about podcasts.

Kevin: Charlene Li of Forrester reviews the return on investment for blogs. It’s a good overview of why to blog, the returns and a few of the risks to consider.

Kevin: LA Times announces reorg. “O’Shea employed dire statistics on declining advertising to urge The Times’ roughly 940 journalists to throw off a “bunker mentality” and to begin viewing latimes.com as the paper’s primary vehicle for delivering news.”

Suw: I can only wholeheartedly agree with the author’s conclusions.

Kevin: Breaking news.