The Conversation's user needs-led effort to engage younger readers
Dumb and easy money is out in media, subscription optimisation is in
How a 'decision-first' user research approach delivered action, not just insights, for The Conversation
Reader personas: Using multi-dimensional user personas to improve retention
Beyond subscriptions and ads: Publishers look for other pillars of revenue growth
App Product Development: Aftenposten's Discovery, Nail It and Scale It
How targeting specific audiences can lead to subscription success
TikTok and a new pivot to video: Will it be another boom and bust?
The Future of Publishing: The Paradoxes of the Attention Economy, AI and how Product Management supports Digital Transformation
Media companies adjust their subscription strategises as the market turns