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links for 2010-09-17

Domino's UK Social Media Initiatives Help Increase Profits by 29% Kevin: Domino's UK says that its social media campaign using Facebook and Foursquare was key in driving profits 29% higher. On Foursquare, they have what they call a superfans programme. CEO Chris Moore said that the "web-based activities offer a dual benefit of driving pizza sales online and building customer… Read more →

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