Business Week give their readers a heads-up on blogging, going so far as even to write the piece in the style of a blog. Maybe it’s me, but I didn’t even notice it was ‘in the style of a blog’ until they said so, which should tell you something about my reading habits. I’m sure it’ll get thoroughly fisked at some point, (by someone else this time, I’m afraid), but I think it’s a reasonable 101 from a publication that might even be able to get to those people who have their head buried in the sand.

What’s more, buried at the bottom is a link to the new Business Week blog, Blogspotting. They even have permalinks, RSS, comments and trackbacks. Well done, Business Week. Now, please make sure the content is engaging, conversational, honest and gives us something different.