The future isn’t about multi-platform publishing but multi-platform stories. Repurposing isn’t as compelling about telling stories for multiple platforms.
It's been three years since I first heard Ulrik Haagerup speak. He helped transform a regional newspaper to a multi-platform business, or media house as he called it. If US newspapers want a model for a multi-platform business, they have a good model in Denmark. He helped transform Nordjyske from…
Russell Davis, got a model house and offered to send one to people so they could decorate it as their house of the future. Had more demand for houses than he could fulfil. People blogged about what they would do with their houses, what things might be like in the…
One thing I didn't have time to blog from the morning session was about a project by YLE, the Finnish public broadcaster. It was a huge cross platform experience called Rappin with Sebelius, to attract a younger audience to a 40-year-old music festival. They had SMS ring tones, a rich…