Kevin: Mindy McAdams has a great post on journalism and engagement – "one of three legs needed to support successful social media projects". She goes on to write: "as newspapers were bought up by big corporations and clumped into feedlots like so many over-doped beef cattle. Newspapers stopped covering the day-to-day factual matters that concern people — the details about where they work, live, attend schools and churches/mosques/temples. As circulation numbers were pumped up by expanding the supposed “coverage area,” what really happened was that less and less of what matters to people was, in fact, covered." Go Mindy!