Johnnie Moore has a great podcast episode talking with Viv McWaters and Roland Harwood on how an undue focus on metrics can get in the way of real thought and understanding. I see this frequently myself, too, when people want to focus on ‘return on investment’ or ‘success metrics’ for social media at the cost of understanding the intangible results, which are actually more important than the measurable ones. There are some great nuggets, so well worth listening to. I particularly liked Johnnie’s discussion of how learning has become codified in unrealistic ways and how that relates to best practice documents that don’t get practised.