Economist reports success of mobile phone mag sales – Press Gazette

Kevin: Dominic Ponsford with Press Gazette reports on a novel new scheme by the Economist that sends a text message to readers in the UK to see summaries of the stories in the next issue and order a copy directly from their mobile phone. The copy is delivered overnight. The Economist boosted their sales 1.2% in the UK, even thought they consider the market "mature".