Kevin: The Fredrikstad Blad in Norway (a place where I've been and have done journalism training at the Norwegian Institute of Journalism) decided last year to dedicate half of its resources, both editorial and commercial, to the web. They have doubled their online revenue. It's been difficult, but the Mecom-owned newspaper is part of a larger effort by the group to cut costs and raise revenues. The staff had already been reduced by 20% when this effort came.