Hired: Driving digital transformation at ideastream

Idea Center at Playhouse Square

As I looked for a new job and potentially a totally new direction for my career, I didn’t just want any job but the right job, and not just the right job but also the right move for the next chapter in my life. I have now found that job: I have started as the managing producer for digital media at ideastream, a public media group that serves 18 counties in northeast Ohio. The group includes eight services that span radio, TV — including managing state political coverage for all of Ohio’s public broadcasting stations — as well as distance education and professional educational development services.

If I were to look back on my journalism and digital media career, my focus has really been about helping organisations transform digitally. And this role is all about that, and I couldn’t be more excited. Here is the start of the job listing:

In a time of rapid and disruptive change in the media landscape, ideastream is laying the foundation for its digital transformation and future. The digital transformation and future ideastream is pursuing is one based on an organizational culture shift; one that envisions an organization that operates on the principles of agility, iteration and experimentation while making content and product decisions on the basis of data and audience engagement. ideastream further envisions an organization where its staff, as a whole and over time, has the skills and orientation to produce digital-first content and products.

In that context, the Managing Producer, Digital Media, will play a pivotal role in driving the organization’s digital culture transformation.

As a number of friends said when I showed the job listing to them, it is almost as if the job description was written for me.

Meeting the Challenges of Digital Disruption

In the final stretch of this job search, I realised that if possible, I wanted to play an important role in solving some of the challenges facing journalism and media during this period of disruptive change. I have done a lot of work to help my clients adapt to this constantly changing digital reality over the last two years, and I knew that to really meet these challenges that I needed to be part of a team again.

The public media membership model, plus ideastream’s mission of “strengthening our communities”, can meet the challenge of rapid change and disruption and also to address the issues of declining trust and civic engagement. I am excited to be a part of their team.

Campaign for Community: Filling the Void

In the end, I had a couple of opportunities, and I chose ideastream because I think they are working to address one of the biggest challenges created by digital media: the nationalisation of media, and with it, the decline of local media.

When I was preparing for the interviews, I read ideastream’s Campaign for Community, their recent major fundraising campaign. The Case Statement for the campaign says that for Northeast Ohio to leverage its strengths and meet its challenges that we need engaged, informed citizens. You really need to read the entire thing. It was music to my ears, and I’m sure it would be to most journalists and a lot of news consumers craving for in-depth, local news and information as well as civil debate and discussion.

It didn’t hurt that the statement quoted Clay Christensen, one of my heroes in meeting the challenges of digital disruption, but what really drove me to seek this position was that one of ideastream’s goals was “filling the void”.

The ideastream team wrote:

There is no shortage of national and international content. Peter Diamandis, author and X Prize Foundation Chairman, observed recently that “a Kenyan on a smartphone has access to more information than Bill Clinton had as president.”   What most perceive as a precipitous decline in smart, critical, relevant content stems from a weakness in creating and curating content that is meaningful at the local level and is created in response to defined community needs that are solicited, understood and well-served.

Wow, just wow!

I started work just a couple of weeks ago, and I’m still learning the names of my new colleagues, still in the midst of a move, and still getting my head around northeast Ohio. But I am excited. I’m excited that 20 years after I joined the BBC, that I’m coming home to public media, and that I’m back in my element, driving digital change inside of an organisation. It’s great to be a part of a team hungry to experiment, committed to their communities and eager to elevate the impact of their digital work. We’re going to do some incredible things, and I’m going to take you along for the ride with us.