In his review of the year ahead, Nic Newman at the Reuter’s Institute highlighted the role that video, particularly vertical video, was playing in the innovation plans of publishers and broadcasters in the coming year, and our top two stories speak to those efforts. (Of course, Nic also spoke of audio, and it’s important to understand how podcasts play into efforts to retain those important subscribers by adding a touch point with audiences.) 

But is this just another pivot to video as news organisations try to capitalise on the latest off-platform trend? We’ll have the answer to that by the end of this year, if not sooner. 

Speaking of faded off-platform champions, BuzzFeed has been making headlines as it gets another infusion of Facebook cash to crank out creator content and also as it will use AI to cheaply generate some of its content. It is a move that Wall Street seems to love. 

And I think that CNET should be applauded for being transparent about the results of its AI content generation experiment. It was criticised for not being open that it was doing it in the first place, but I think that they learned that this kind of experimentation can’t be done without that transparency. Knowing who is writing and reporting a story is essential for trust and accountability, whether it is a person or an AI. 

But as I said at a conference in Hungary last week, AI is much more than a robot to outsource content creation to, and there is a flurry of developments in the application of AI for media.

Newsrooms focus on TikTok. Is it another doomed pivot to video?

Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent

As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.

digiday.com

The battle for talent who are authentic on the platform is on with major publishers looking for video talent. 

How Ladbible grew to become the biggest news publisher on Tiktok

How the youth-focused publisher, Ladbible reached over 11 million followers on Tiktok.

pressgazette.co.uk

It seems to have an audience tailor-made for TikTok. 

Can you build a newsroom on TikTok? | Semafor

The News Movement, an ambitious startup founded by former top executives at the BBC and News Corp., is venturing into a space where others have struggled: Social video

www.semafor.com

Semafor Ben said that one of the lessons that he took away for BuzzFeed was that you shouldn’t build your business on someone else’s platform. It’s a lesson that he wasn’t alone in learning. He looks at the News Movement, who are looking to be a counter example to that lesson. 

AI Round Up: BuzzFeed Outsources – oh, ‘enhances’ content and quizzes with AI 

BuzzFeed To Pursue AI As Part Of Digital Program

CEO Jonah Peretti lays out plan to explore new digital capabilities.

www.mediapost.com

Speaking of BuzzFeed. AI to its rescue? Media watchers are not nearly as impressed as Wall Street. 

BuzzFeed to use AI to ‘enhance’ its content and quizzes – report

Platform will also use technology from ChatGPT’s artificial intelligence firm, Open AI, to ‘inform’ brainstorming

www.theguardian.com

The Guardian’s take. 

WSJ News Exclusive | Meta Pays BuzzFeed Millions to Generate Creator Content for Facebook and Ins…

The partnership marks latest iteration of yearslong relationship between digital publisher and social-media giant.

www.wsj.com

And that Meta deal that is also driving Buzzfeed’s stock price. 

Decoding the Hype About AI – The Markup

A conversation with Arvind Narayanan

themarkup.org

Or 18 Common mistakes that journalists make with AI and how to avoid them. As I said at a conference last week, AI is much more interesting when it comes to personalised content and dynamic paywalls. 

OpenWeb acquires audience management platform Jeeng for $100 million | CTech

The Israeli-founded unicorn, which raised $170 million at a $1.5 billion valuation three months ago, completed its third acquisition in a year, taking its total spending to $260…

www.calcalistech.com

Exhibit A: an acquisition of a company that can “deliver effective content tailored to users’ interests across email, push, and other channels”. (The end of audience engagement editors? Nah, a great conversation still requires humans, well at least for now.)

CNET Is Testing an AI Engine. Here’s What We’ve Learned, Mistakes and All

New tools are accelerating change in the publishing industry. We’re going to help shape that change.

www.cnet.com

Lessons were learned by CNET. I actually applaud them for their transparency. 

The ad market

Media watchers are carefully monitoring the ad market for signs of distress to understand whither the media market is going. AP, the US news co-op, is looking to earn more from its content with ads. It’s an interesting move considering the uncertain outlook for the ad market. 

Semafor is starting to demonstrate some interesting innovation, and that is both on the content and advertising side with a text message interview series sponsored by US mobile phone major Verizon. 

And Digiday says that the ad forecast is decidedly dour. 

Exclusive: AP goes after ads with website redesign

Less than 10% of the Associated Press’ revenue today comes from advertising.

www.axios.com

Semafor sells Verizon on sponsoring its text message interview series

Semafor is turning its “One Good Text” newsletter feature into a 10-minute Q&A interview series over text message, sponsored by Verizon.

digiday.com

Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year

Digiday’s survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.

digiday.com

Publishers report Q1 ad revenue is pacing 10-25% behind forecasts

Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.

digiday.com

Sorry for the relative quietness of the newsletter last week, but I was at a Future of Publishing conference in Hungary representing Pugpig, my employer. The panel that I was on was titled “The Future of Publishing: Worst Case Scenarios”. Our moderator, Debrenti Félix – Head of International and Institutional Relations, BL Press – chose to focus the questions on future challenges that media will face and the role of new revenue streams. I used to go or speak at future of media conferences all of the time, including when I was at  The Guardian, and we hosted them. But it had been a while since I took part in one, and it gave me a chance to think about the development of digital media historically and also where we find ourselves now. I wrote about it for the weekly newsletter that I do for Pugpig, our Media Bulletin. 

At the end of the talk, I referred to the famous quote from Steward Brand in his conversation with Apple co-founder Steve Wozniak that information wants to be free. I feel the need everytime I hear the quote that it’s a de-contextualised partial quote.  

For me, this challenges publishers and broadcasters to understand what information is valuable and why. Some of that information will be intelligence that helps people make money or make the right decision, and other content will be emotionally evocative. At this conference, I mentioned that many of the publishers were actually selling belonging to a particular political movement. That might be more relevant to a membership model than a subscription model. 

The Attention Economy and the Paradoxes of Digital Publishing

Preparing for the panel gave me a great opportunity to reflect on where digital media has been and what challenges lie ahead for publishers big and small. One of the common themes of the panels before me was how easy it was to become a digital publisher, and while I agree that it’s never been easier to publish content digitally, it has created the paradox that it has become more difficult to monetise. Consumers have never had more choices when it comes to content whether that is on-demand video and audio (both music and podcasts), video games plus endless streams of articles and social media posts. Nobel Laureate Herbert A. Simon noticed this trend already in the now relatively content-scarce year of 1971, but it gave rise to the concept of the attention economy. Broadly, the idea is that in an era in which information is plentiful, consumers’ time and attention becomes a scarce resource. While the democratisation of media as it was described at the conference might seem liberating, that still does not mean that you’ll be able to build a successful media business or brand. 

With this oversupply of entertainment and information, it meant that the digital returns for digital businesses were lower than they were for publishers and broadcasters during the era of relative scarcity. It’s simple economics, and I used to quote Clay Shirky who said that traditional economics is grounded in the allocation of scarce resources. Abundance breaks things in ways that we don’t entirely understand or at least our traditional business models aren’t based on. 

And now we have AI which is promising that is promising to be able to generate even more content than before without the intervention of human creators. In some ways, if AI is simply used to create more content more cheaply, it will have the paradoxical impact of adding to the oversupply of content and economically supporting that oversupply by cutting costs. 

Of course, as I pointed out, this generative form of AI is only one application, and smart publishers are using AI for personalisation to increase the relevance of their content and also using it to power dynamic paywalls to tailor offers for their audiences. This paywall technology goes far beyond the old binary of hard and metered paywalls and begins to allow a package to be offered to a wider range of customer segments based on their behaviour. 

Product Management and Digital Transformation

And the panel touched on digital transformation, which I think can be driven by adopting a product management process. In the post for Pugpig, I highlighted a process that we used in working with Foreign Affairs magazine to improve in-app listening for their podcasts. I generalised that process to this:

1. Start with a goal. 
2. Determine how to measure that goal and develop KPIs – both editorial and commercial. 
3. Do audience research to understand why your audience is acting in a certain way. This step is really important. Use that research to inform your product. 
4. Do user testing before release.
5. Measure and iterate. 

And we were asked what we thought the biggest challenge would be for publishers in the future. Borrowing from what I learned in my master’s in innovation management, I said that the biggest challenge was that digital transformation was not a destination but a journey. They didn’t simply want to create a ‘fail fast’ culture that accepted experimentation but fostered a ‘learn quickly’ culture that made sure that those experiments built a learning culture that developed agility as a competitive advantage. 

INMA’s Greg Piechota looks at how media companies are tweaking their subscription strategies as profit margins are squeezed due to rising costs and a decline in advertising. As he points out, increasing subscription prices, which many publishers were doing last year, will not the strategy that allows them to continue to grow or offset their own price rises because customers are feeling the squeeze of inflation too. 

It was quite a day for coverage of how transformative AI is going to be for media. What’s New in Publishing has highlighted Nic Newman’s predictions about AI in his annual media outlook. And almost if on cue, there were a number of major stories that show how quickly the industry is moving and also start to highlight the guardrails that publishers will need to put in place as they experiment with the technology. 

News companies can maximise subscription value during economic downturn

News media companies are shifting their focus during the stressful economic times of 2023 toward value for subscribers and away from market share. Here are three ways they can d…

inma.org

Greg provides a well-informed look at what publishers are doing as economic indicators flash red. The New York Times is taking the long view and sticking to its strategy of increasing customer value but also growing its returns by building out its subscription bundle. But Greg’s analysis shows a widening gap between low-priced, low-retention brands and high-priced, high-retention publishers in the life-time value they can achieve in the coming years. This year will be another turn of the screw in the industry. 

How to design your subscriber onboarding experience | What’s New in Publishing | Digital Publishi…

If publishers properly welcome new users and subscribers, they will stay longer Toolkit’s Jack Marshall defines subscriber onboarding as the process through which new …

whatsnewinpublishing.com

And, as publishers spend more of their time and attention on retention efforts, What’s New in Publishing has a review on how to design your onboarding experience. 

Informed app attracts big-name publishers to join curated subscription bundle

A new bundled news app is targeting consumers who, its founders believe, would never pay for a single publisher’s subscription.

pressgazette.co.uk

The FT Strategies-Minna Technologies report we recently highlighted showed how publishers are pivoting to retention, but in reviewing customer behaviour, they found that audiences, especially younger ones, wanted services to help them manage their subscriptions. The Informed app is offering that service for publishers and has attracted a number of big names including the FT, The Economist, Bloomberg and the New York Times. My sense is that they see this as an on-ramp to their own subscription products. 

The AI revolution is just getting started 

“Buckle up for the ride”: What publishers need to know about AI, from Reuters Institute | What’s …

“Its speed and capabilities are awe-inspiring and frightening at the same time.” We are on the cusp of a new wave of disruption as artificial intelligence technologies start to …

whatsnewinpublishing.com

Almost three in 10 of the publishers that Nic spoke to have already integrated AI into their operations, and nearly 40% are conducting some kind of experiments with the technology. And with the attention that ChatGPT has garnered, I would expect this activity to increase dramatically this year, especially with respect to AI fine-tuning subscription offers as publishers look for yield. 

Microsoft Makes Multibillion-Dollar Investment In Maker Of ChatGPT

The investment aims to “accelerate AI breakthroughs to ensure these benefits are broadly shared with the world,” Microsoft wrote in a blog post.

www.mediapost.com

We first started hearing about this major investment a week or so ago, and now it’s real. Microsoft had already made a $1bn investment in the non-profit OpenAI, and now, it is more than doubling down. You can imagine a number of AI applications that would enhance Microsoft’s offering, but the obvious one is super-charging its Bing search engine. Google has already been reported as seeing this a ‘code red’ challenge to its business, and it’s not as if the search giant isn’t working in this space. 

CNET’s AI Journalist Appears to Have Committed Extensive Plagiarism

CNET’s AI-generated articles appear to show deep structural similarities, amounting to plagiarism, with previously published work elsewhere.

futurism.com

After increasing its transparency around its AI experiments, CNET has pushed pause and with good reason. Its AI is being accused of plagiarism. It would be fascinating to work with the engineers to develop an anti-plagiarism algorithm for an AI. 

Casey Johnston Turned Bulking Up Into a Business

The unlikely weight-lifting coach is making a killing arguing that pumping iron can be for everyone (yes, even you).

www.thecut.com

While the Creator Economy might be hitting the down slope of the hype cycle, some creators have built new personal media empires, and this is a great case study of how Casey Johnston leveraged short stints in traditional media to build her own brand and business. 

How newsletters can still dominate news media

Future News 141

www.news-future.com

…well, and also a look at how to choose your platform if you are a Revue refugee like I was.

Challenges for audio content creators 

Spotify to trim 6% of workforce in latest tech layoffs

Spotify Technology SA said on Monday it plans to cut 6% of its workforce and would take a related charge of up to nearly $50 million, adding to the massive layoffs in the techno…

www.reuters.com

Podcasts swelled its expenses and the revenue hasn’t materialised yet from those investments. 

How pubmedia can build relationships with teens and tweens   – Current

A new study from Sesame Workshop recommends strategies for expanding public media’s service to Generation Z.

current.org

A summary of a report out of the US on creating youth content (often co-creating with them) and how that can build relationships with younger audiences. The challenge is funding. Isn’t it always? Sigh. 

Today in the big platforms

Netflix’s New Chapter

Netflix waited out Blockbuster with better economics, and it’s seeking to do the same with its competitors today; the key to the company’s differentiation, though, is increasing…

stratechery.com

A great review of Netflix’s challenges and how it has faced them in the past, which shows it might face its current post-pandemic audience challenge. 

LinkedIn Looks to Boost Newsletter Discovery by Showcasing Which Newsletters Users are Subscribed to

The new listings will be displayed on user profiles in the app.

www.socialmediatoday.com

I have to admit that I have been toying with whether to cross-publishing our newsletter at Pugpig on LinkedIn. I would be interested to hear your experience of publishing on LinkedIn. 

Meta expands its partnership with the NBA to offer 52 games in VR

Meta is expanding its partnership with the NBA and WNBA to offer more than 50 live games in VR on Meta Quest.

techcrunch.com

Meta continues to experiment with the metaverse, and live sports seem as good as any place. I’d be curious to see how this work, but I’m not feeling flush enough to buy the gear to see. 

2023 will definitely be a year of transition in media as the economy turns and consumer behaviour changes. Trends that media managers have assumed over the past few years have changed, and as ever, we’ll have to learn to adapt. The Verge is reporting that podcast creation plummeted in 2022. We’ll get to the reason in a minute. 

Bosses in Davos are saying that their under-25 staff don’t do email, which I have seen in the organisation where I work. We use email for external communications, but internally, it’s almost exclusively Slack. The question then becomes whether this will impact the efficacy of newsletters or whether this is like my office, a shift in internal comms rather than digital communication in general. 

Semafor co-founder Ben Smith casts an eye over billionaire-owned media. Is this era ending as billionaires’ interest and attention shift elsewhere? 

And lastly, if we look back to the middle of the last decade, there was a crop of new media darlings that looked like they would take over as legacy media faltered: Buzzfeed, Vice, Vox and Mic. But how the screw turns! Mic fizzled, and Buzzfeed has struggled mightily since its SPAC. Vox just announced layoffs, and Vice is putting itself on the block at a fraction of the asking price that it did just a few years ago. 

Plus: 

• Spotify talks about how it uses agile coaches, and it’s a great opportunity for media companies to see how innovative tech companies adapt their delivery management practices. 
• Google shifts its ad ops to third parties as cuts take hold at the company.
• CNET drops its AI-generated content experiment for now.
• Jean-Louis Gassée compares the current advances in AI to the dawn of the personal computer era.

Changes in the media market: Consumption, creation and ownership

New podcast creation has fallen off a cliff

It’s harder than ever to find audience for a new podcast, and creators know it.

www.theverge.com

It says it all in the first few paragraphs. Podcast creation has plummeted by 80% in the last two years. 

‘They’re 25, they don’t do emails’: is instant chat replacing the inbox?

Bosses at Davos say direct messaging can be more effective for Gen Z employees – but email still has a role

www.theguardian.com

Does this mean that Gen Z doesn’t do email at all or just not at work? Do they retain the intimacy of the inbox for special communication? Or do they find instant messaging more intimate than email in most of their digital communications? This will take user research to find out. And that is important considering the importance of newsletters as an audience development and engagement tool. Do we need to expand that to channels and tools that resonate more with Gen Z? Good research will help answer that question and help media leaders set priorities. 

The Billionaire Era in News is Fizzling | Semafor

The decade-old era of new-money billionaires riding to the rescue of American journalism is fading, with the promise of building new business models largely unfulfilled.

www.semafor.com

A look at the last decade of billionaire media ownership. They still haven’t cracked the business model issue. 

Vice, a Beleaguered Avatar of New Media, Hangs a ‘For Sale’ Sign

Vice, which has struggled to achieve profitability in recent years, has formed a special committee to find suitors.

www.nytimes.com

More details on Vice looking for a buyer. 

Google is increasingly turning to resellers as it conducts the largest round of layoffs in its hi…

Even large advertisers note that Google is asking them to work with third parties.

digiday.com

It is interesting to me to find out that Google is willing to outsource such a core part of its business. But with regulators circling, maybe they feel that they don’t have a choice. 

Agile Coaching (AC) at Spotify: Shining a Light on the AC Career Framework – Spotify Engineering

At Spotify, change is a constant, and our agile coaches are here to help teams and leaders thrive as we evolve. With agile principles famously part of our DNA, Spotify doesn’t n…

engineering.atspotify.com

It is always instructive when a high-performing tech company pulls back the curtains on how it manages its operations. 

The ChatGPT Maelstrom

by Jean-Louis Gassée

mondaynote.com

Jean-Louis Gassée compares the current era of AI to the early era of personal computers, and I think it’s apt. Just as with the beginning of that era, we have a number of powerful incumbents – Google, Apple, Meta and Amazon – not to mention a number of rising giants in China who are all rushing to take part in the AI boom. It will remake the tech landscape and the geopolitical balance of technology players for decades to come. 

CNET pauses its controversial AI-generated stories ‘for now’

After major backlash, CNET told its bot to stand down.

mashable.com

We mentioned this last week, that CNET has been experimenting with AI-generated stories. They have pressed pause after a backlash, but we have had machine-generated journalism for a few years now, and I think the question really is about clear signposting and transparency about the inputs that inform such journalism. 

Changes in journalism: Cuts, the ‘Davos problem’ and PR outpacing journalism jobs in Canada

Whenever the economy hits a soft patch, there are layoffs in journalism, particularly at outlets that rely on advertising. Ad spend is highly correlated to the economic cycle, and while a number of organisations have insulated themselves to some extent with reader revenue, the drop in a key revenue stream still bites. This leads to a round of self-reflection and some adaptation. 

Vox Media to Cut 7 Percent of Workers

The company, which publishes New York magazine, The Verge and numerous other brands, joins a parade of tech and media companies cutting back staff amid economic uncertainty.

www.nytimes.com

Vox is the latest media company to announce layoffs. It’s partly due to the economic cycle, but I would expect it would also relate to efficiencies that Vox is looking for after its merger with Group Nine. What’s interesting about these cuts is that they cut across the business. 

Journalism has a Davos problem

On Wednesday—Day Three of the World Economic Forum in Davos, Switzerland—the digital newsroom Semafor came out with the third installment of its “Davos Daily” newsletter, a o…

www.cjr.org

Hand wringing about business journalism in the wake Davos. 

How coding can change the very journalism we do

From faster, replicable work to multi-story databases, here’s what I’m most excited about after my fellowship with a data team

source.opennews.org

A look at how data journalism is changing journalism. 

We’re losing journalists. And PR jobs are rising – J-Source

There are fewer journalists per capita in B.C. today than there have been in a generation, reveals recent census dataRead More Continue Reading We’re losing journalists. And PR …

j-source.ca

This has been a story that has been playing out across journalism and PR for the last 15 years. 

Getting a Job At a Company Like Ours: It Is All About the Basics

I’ve conducted hundreds of interviews over my lifetime as I’ve built two different companies over the last decade. During this year, we’ve…

team.skift.com

This is a post from 2018. Rafat Ali talks about how to land a job at his latest media startup, Skift, which covers the business of travel. 

As I write this, I think of the large (but not necessarily deep) cuts happening at tech giants Microsoft, Amazon and Google parent company Alphabet this week, 10,000, 18,000 and 12,000 employers respectively. It is an indication of how much the economy has shifted after the pandemic. But we’re also seeing it at tech firms that touch the media economy with Patreon and Substack making cuts as well, as our first item discusses. 

But the economic picture for media is complicated. Reuters is going to create 100 and relaunch its paywall. Axios Pro and its pricey professional newsletters are off to a strong strait. And non-profit news organisations are earning more with digital advertising. Meanwhile, Vice is trying to sell itself again, but this time the price is dramatically less, although it is still hoping for a nine-figure deal. 

I hope that you’re enjoying the newsletter here on Beehiiv. I’ve still got a little fiddling on the back-end to do, but feel free to drop me an email and let me know what you think and how I can improve it. 

This is a good overview of the layoffs at big tech. As Laura Hazard Owen points out, it must have been a bit chilling for Jeff Bezos to show up in the Washington Post newsroom just after massive layoffs at Amazon. I was having a conversation just yesterday with an astute industry watcher who was wondering whether Bezos has lost interest in owning a newspaper.  

For those journalists who launched their own newsletters or podcasts, Laura also points out – right in the headline – that times might be getting more challenging across these creator or “passion “ platforms. For a lot of journalists who have fled traditional jobs to become solopreneurs, this year will be a time that will test their business hypothesis. 

Reuters to create 100 jobs and reboot paywall following London Stock Exchange deal

Reuters will create 100 new editorial roles around the world and recommence its plan for a paywall in a new investment plan for growth.

pressgazette.co.uk

Reuters’ near-term future just got a little clearer. It already had a 30-year-deal with Refinitiv, of which it was spun out of, for content distribution. The London Stock Exchange Group bought Refinitiv, and now LSEG has expanded their deal with Reuters. It’s good news for job seekers. If they are London-based, the next challenge will be to find someplace to live. 

Axios Pro generated $2 million in 2022 with more than 3K paid subscribers

Axios Pro has more than 3,000 subscribers and Nick Johnston’s on a mission to hear from every one of them about what they want from the Pro product in 2023.

digiday.com

The devil is in the details on this one, but Axios’ pricey Pro newsletter product is off to a strong start. In its first year, it has generated $2m. As Digiday points out, we don’t know how many of these subs have renewed after the first year, 

Vice Media restarts sale process at lower valuation, may fetch less than $1 billion

Vice Media is restarting its sale process and lowering its price expectations after previous bidders balked, according to people familiar with the matter.

www.cnbc.com

All you need to know is that it was shopping itself around for $5.7 bn in 2017. I wonder how the valuation of Buzzfeed is doing? 

Media Briefing: Some publishers are changing event timelines to appeal to advertisers

Some publishers are pushing back tentpole events to give advertisers more time to spend, while others are moving ahead with or without sponsorship revenue.

digiday.com

The Media Briefing highlights how some publishers are pushing their events back to later in the year in the hopes that the economy will improve. This is the second story that I’ve seen about this so I expect the events industry to be a little quieter in the first half of this year. 

Nonprofit Newsrooms Increasingly Embrace Digital Advertising

The business now represents nearly a third of total revenue for many

www.adweek.com

A good piece in Adweek looking at how nonprofit newsrooms are starting to win more digital advertising. It’s important to have diversified revenue sources. The important thing will be to track these figures as the economy moves through this cycle. 

A mini-social media roundup

Twitter’s chaos seems almost designed to run it into the ground, and now we hear – not unsurprisingly – that it’s driving even less traffic to news sites. And the BBC pivots to TikTok after keeping its distance. That’s intriguing. 

Why Tiktok is one of the ‘main priorities’ at BBC News for 2023

Naja Nielsen, director of digital and channels at BBC News, talks to Press Gazette about the broadcaster’s investment into Tiktok.

pressgazette.co.uk

Why and when journalism leaders decide to go

The Reynolds Journalism Institute has an interesting piece filled with interviews with journalism leaders about why thy decided to step down when they did. You’ve got the founder of the Texas Tribune and VTDigger (a great indie news site in Vermont) as well as the former leader at ProPublica. It’s interesting and also highlights the importance of succession planning. 

And we have an interesting piece of industry news with the US head of digital journalism for the BBC deciding to jump ship less than four months after he started. Did he just get an offer he couldn’t refuse or is there something else going on at the Beeb? 

BBC’s U.S. Head Of Digital Journalism Quits After Just Four Months

EXCLUSIVE: The BBC’s head of digital journalism has quit after just four months, prompting further internal anxiety about the UK broadcaster’s plans to merge its international a…

deadline.com

Trust in Journalism low, and how to improve that

Edelman’s annual trust barometer shows that journalists are amongst the least trusted people. With the constant verbal attacks that high profile leaders around the world have levelled at the profession, it’s easy to see why. And I applaud people like Nic Newman at the Reuters Institute for the Study of Journalism in calling on journalists to wrestle with how to improve trust. 

I think that the Washington Post, ProPublica and the Texas Tribune offered up one way to build trust by hosting an AMA on Reddit about an investigation that they just finished into the school shooting at Uvalde in Texas last May in the US. It’s a great and human way to explain the choices that journalists make. Bravo. 

Journalists among the least trusted people, says Edelman study

The media is caught in a cycle of distrust and it is not helping depolarise the information ecosystem

www.journalism.co.uk

r/IAmA – We’re journalists who revealed previously unreleased video and audio of the flawed medic…

5,104 votes and 224 comments so far on Reddit

www.reddit.com

Today, we take a look at what comes next in innovation at media groups, what technologies are being passed over and what technologies and formats media companies are investing in. As Chris Sutcliffe writes in his summary of the Media Moments 2022 report, the media is experiencing its own crypto winter as money flows out of this risky, speculative asset class as the era of easy money and pandemic stimulus packages end.

What is very much on the innovation for 2023 is AI and short-form video, and Digiday highlights how Betches Media is leaning into their success. And Chinese internet giant Tencent is trying to play catchup and develop a response to TikTok. 

Plus, we look at how YouTube is becoming a major platform for podcasters, and how a newsletter for how to live inexpensively in London grew its audience. With the cost of living crisis really biting not only Londoners but everyone in the UK, it seems to be at the right place and the right time. 

And don’t miss an interesting proposal for the future of Twitter. A hybrid cooperative run as a B corp social enterprise? 

For many emerging technologies, the bubble has burst: Where are publishers now looking for innova…

Publishers hibernate during the crypto winter – but a few brave souls continue experimenting The FTX crypto exchange went kaput in November, taking billions in real-world money …

whatsnewinpublishing.com

Chris has some solid numbers here about how the Meta is simply not hitting its numbers when it coes to the Metaverse, despite aggressive advertising and promotion. And he also has a rundown of how far NFTs have fallen, although he expresses cautious optimism that their is still room for innovation. 
However, the area where he see the most investment and interest is AI. 

The AI effect

Early thoughts on publishing after the robots take over

www.therebooting.com

Speaking of AI, Brian Morrissey offers up some predictions. Marketing and advertising copy will go first he says. Search will become a mess, but he also sees AI as continuing to rebalance power from institutions to individuals. I’m not so sure about the creator economy getting a boost from that, but AI will definitely be a key area of technological development and disruption. ChatGPT is just the beginning, and investment will flow into this area as major players look to ensure that they are as dominant in the future as they have been in the past.  

CNET Is Experimenting With an AI Assist. Here’s Why

For over two decades, CNET has built our reputation testing new technologies and separating the hype from reality.

www.cnet.com

Speaking of AI, transparency will be a major issue. CNET has been experimenting with it, but some have accused the tech site of not being clear on what it was doing. It’s trying to do that now. 

Podcasters First Wanted Your Ears. Now They Want Your Eyes Too

YouTube is the most preferred podcast platform among regular listeners, ahead of Spotify and Apple, according to Morning Consult data

morningconsult.com

YouTube as a podcast platform should not be a surprise, and Morning Consult has some fascinating numbers that show a complicated picture of the relationship between video and podcast listening. 

How newsletter for thrifty Londoners built a 10,000 person audience by word of mouth

Press Gazette spoke with Cheapskate’s co-founder about how the newsletter grew on minimal funding and why it won a British Journalism Award.

pressgazette.co.uk

The idea is so simple: A newsletter full of free events for people in London. I remember back in the day in Washington DC that there was something similar – a happy hour listing where unpaid or low-pad interns could get free snacks with their drinks. Note, word of mouth has been important but so has good, old local BBC radio. The relationship between emerging and traditional media often has a symbiotic element. 

Developments in vertical, short-form video

The story about Betches Media, which is focused on serving young women, is another data point about the importance of YouTube. They are experimenting with YouTube Shorts. Why? Because it ties into their podcast strategy. I spot a trend. 

And not only is Tencent placing a big bet on social video, newsletter startup Morning Brew just bought Our Future because it gives them a foothold in short-form video. 

How Betches Media is using short form, vertical video to continue growing in 2023

Betches Media never pivoted away from short form, vertical video, but is now finding it helpful in pitching advertisers on campaigns when platforms like TikTok and Instagram are…

digiday.com

Analysis: Tencent bets big on WeChat Channels in push to build its own TikTok

On a hot summer’s day last year, the 90’s boy band Backstreet Boys clambered on to a stage in Pennsylvania and belted out hits as 44 million viewers tuned in from thousands of m…

www.reuters.com

Morning Brew acquires Our Future, a short-form video startup founded in 2020, with 1B views and 1…

From Morning Brew. View the full context on Mediagazer.

mediagazer.com

Industry news: A mixed bag of growth and inflation-fuelled losses

When we put together our State of the Digital publishing report at Pugpig, we heard a lot of stories about increased costs, and that is playing out as media groups report their results. DC Thomson and National World both saw increases in revenue, but increased energy and paper costs have taken a bite of healthy revenue as pandemic lockdowns ended. 

DC Thomson 2021/22 profits hit by £8m increase in energy and paper costs

Revenues at DC Thomson rose 7.3% in the year to March 2022, reflecting the post-lockdown recovery that buoyed much of the media in 2021.

pressgazette.co.uk

National World sees digital revenue growth of 25% in 2022

National World said it predicted revenues “not less than £84m” for 2022, a slight decrease on the figure for 2021.

pressgazette.co.uk

News aggregator SmartNews lays off 40% of US and China staff, with further reductions planned in …

SmartNews, a Tokyo-headquartered news aggregation website and app valued at $2 billion, is expected to cut 50% of its global workforce.

techcrunch.com

Twitter as a social enterprise? And what next for your career

Twitter: how to remove Elon Musk and reinvent the company

A ten-point plan for taking the social media platform into new territory.

theconversation.com

This an interesting proposal for a hybrid-cooperative model: a social enterprise. The one major hitch that I see is the sums that would be required to buy out Musk and his backers. However, as he drives the company into the ground, creditors may be willing or be forced to accept pennies on the dollar. 

How to change career in the new year

Self-praise, cheerleaders and good mental health are the essential ingredients to charting a career path, says former BBC journalist Dhruti Shah

www.journalism.co.uk

As media jobs become not only rarer but also the path to senior roles becomes more difficult, a former BBC journalist discusses how to make a personal pivot in 2023. 

Welcome to the new look newsletter on a new platform, Beehiiv. A big thanks to Esther Kezia-Thorpe at Media Voices for helping me narrow down which newsletter platform to choose. I could tell when we were doing our State of the Digital Publishing Report at Pugpig that we were on the cusp of a new tack strategically for media as the economic cycle was turning. As looks ahead, predictions and forecasts come out for 2023, subscriber retention has shot to the top of many lists. FT Strategy found that retention is the top priority for 68% of the subscription businesses that they spoke to, according to What’s New in Publishing. 

On that theme, WAN-IFRA looks at the playbook that the Star-Tribune in the US has for retaining its subscribers. They have focused on getting email contacts for their subscribers, and they focus on getting their subscribers to renew that first time. 

Plus, INMA looks at the product priorities of publishers and finds that personalisation and new content format intended to engage audiences are high on the list. So much of what publishers are focused on relates to efforts to engage and retain audiences. 

And we have a brief social media platform roundup with a look at the expected impact of a new online safety bill in the UK and the most recent ructions at Twitter, where it has become clear that they shut off API access to certain third-party apps. 

As I settle in with Beehiiv, things might change a bit over the coming weeks. If you have any suggestions please feel free to drop me an email or message on Twitter @kevglobal. Thanks for coming along for the move. 

Retention is top strategic priority for 68% of subscription businesses: Publisher insights from F…

New report presents key macro trends and predictions about the subscription economy. It underlines that retention is a top priority and shares the most effective strategies bein…

whatsnewinpublishing.com

George Adelman, Principal, FT Strategies in a new report, says that we’re entering a third phase of the subscription economy, according to a summary from What’s New in Publishing. Beginning around the turn of the century, subscriptions began to take hold, and then he points to COVID as a period that drove subscriptions. Now, we are entering the retention phase. 

Content formats, personalisation, managing product-tech are 2023 product focuses

This year, the INMA Product Initiative will focus on using innovative content formats to connect with diverse audiences, using personalisation to meet readers where (and when) t…

www.inma.org

How the Star Tribune aims to retain its 100,000 digital subscribers – WAN-IFRA

2023-01-12. “Our goal is to discuss retention as often as we discuss acquisition,” says Toby Collodora, Senior Manager of Retention and Engagement for the US-based Star Tribune.

wan-ifra.org

They have aligned the organisation around the goal of getting new subscribers to renew for the first time. That is the best indicator of whether they will develop a long-term relationship with a subscriber, and they frequently reinforce the quality and effort of their content. Email is a key component, and they send content-led emails twice a month to try to re-engage inactive subscribers. 

Social Media Roundup: Platforms prep for fallout from UK online safety bill, and Twitter shuts off API to some apps

TikTok, Instagram, and other social media apps expect age verification measures in the UK’s Onlin…

From Financial Times. View the full context on Mediagazer.

mediagazer.com

The FT (£) looks at how social media platforms are preparing for a new online safety bill in the UK. They are expecting to see a drop in users due to the bill. 

If You Needed Any More Confirmation, Internal Slack Messages at Twitter Show That Cutting Off Thi…

Link to: https://www.theinformation.com/articles/musks-twitter-intentionally-suspended-tweet-bot-third-party-apps-messages-show?rc=jfy0lk

daringfireball.net

This weekend my wife was upset because Tweetbot, which she uses to manage tweets for her business went offline. It was no accident John Gruber of Daring Fireball says as he refers to internal Slack messages first reported by The Information that show that this was a deliberate move by Elon Musk’s Twitter. 

Twitter Cuts Off Access to Some Third-Party Tweet Management Tools

Twitter appears to have deliberately cut access for some popular third party apps.

www.socialmediatoday.com

Social Media Today says that Tweebot and Twitterific were two of the apps affected by the API change. Twitter under Musk continues to make erratic moves with little communication with partners or customers.