Very interesting set of slides from Dana VanDen Heuvel’s presentation, Building On-line Brand Communities: Strategies and Implications. One only ever gets half the story from slides – pity there’s not an mpeg to go with them.

Business Weblogs Are Double-Edged: Michael Gartenberg writes sensibly about external business blogs on Computerworld, although I still get the urge to cry “But marketing blogs aren’t the sum total of business blogging!”.