As I walked in the door as a regional executive editor with Gannett in 2014, the features editor over the two newspapers I managed walked out the door, and so began the next 21 months during which only a couple of weeks I wasn’t recruiting. I wouldn’t have managed nearly as well as I did without a solid HR partner who helped me navigate the internal processes and also hone my skills as a manager. In the second year in the role, the recruiting crunch went to an entirely new level as I had nine open positions across four papers with a total headcount of 32. And of those nine open positions, three were for the four management positions at the papers.
I lost count how many resumes/CVs I looked at. For the entry-level reporting positions, many were people in other industries hoping to get a break or simply applying to meet an unemployment benefit requirement, but for the management positions, I saw a lot of resumes where the stories were fractured. These were not the tidy resumes of someone effortlessly climbing a career ladder. Some had left journalism for a time or drifted in and out of the industry. I remember interviewing one woman who was working in communications for the state of Minnesota and had read some of my blog posts and was excited about the opportunity of getting back into the industry and working together. Unfortunately, I knew that the position she was interviewing for would most likely be closed not long after we could have offered it to her. And I remember one person – who I eventually hired – and that one of my HR partners said had a resume that didn’t make sense. To which I replied, “Show me a mid-career journalist who has a resume that makes sense.”
Failing to impress the algorithms
Journalism – especially print journalism – was only one of many industries that took a beating in the Great Recession, but what a beating it took. As Pew recently reported, newsroom – digital, print and broadcast – employment has fallen by 23 per cent since 2008. In the same period, newspaper newsroom employment fell by a stomach-churning 45 per cent.
From October 2015 until February of this year, I held two full-time jobs. I was building a successful international digital media consultancy, and I was a job seeker, albeit most of my job search took the form of trying out future employers as clients. It was by far the oddest job search I have ever had. (I’ll detail all of the really odd behaviours in another post.) I hadn’t sent job applications out into the ether since my first job, but I can understand why many people became discouraged. You send them out into the great void rarely to hear anything back.
Do a search on resume algorithms or ATS and algorithms, and you’ll find that you’re not having to impress HR staff or hiring managers, you’re trying to catch the attention of algorithms or ATS – applicant tracking systems. As Muse says:
Undoubtedly, this saves HR managers the time and trouble of sorting through irrelevant, underprepared, and weak resumes to find the golden candidates. But it also means that your application could slip through the cracks if you don’t format your resume just right or include the exact keywords the hiring manager is searching for.
I broke one of Muse’s prime bits of advice, I stuffed my resume with keywords. No, that didn’t work. And I did feel as if I was flying blind at times as I applied for jobs in digital fields outside of journalism. I have to thank a couple of friends and a few recruiters who gave me advice on how to re-format my resume for non-journalism jobs. But I rarely was interviewed by employers outside of media, apart from a couple of times. Those times were usually due to extraordinary interventions by people in my network.
Journalists’ transferable skills
Fortunately, I didn’t have to transfer out of journalism or media, and I’m incredibly happy that I found not just a job but very much the right job for me in the right place. But there are so many journalists on the market right now, that many will have to complete a career pivot.
And this is my plea to hiring managers: Hire a journalist. Journalists, especially those with digital experience, are incredibly valuable employees. We’ve had to fight for customers (audiences) in a highly competitive market. We know how to work Google and social media to reach customers (audiences), and we know how to communicate. Many of us have run marketing campaigns on Facebook or possibly using Google AdWords. They work in highly data-driven businesses and have used digital analytics packages including Omniture, Google Analytics, Chartbeat or Parse.ly to grow their businesses. Many of us have great multimedia skills and know how to create videos that engage social media audiences.
I am quite happy in my new role, but there are a lot of other journalists, editors and multimedia producers out there like me. If you want to hire one of them, please get in touch. I know a few who are looking.