Kevin Anderson
Publishers need to reconsider their lack of investment in digital distribution
How Advance Local is using data and segmentation to improve subscriber acquisition
Elle UK's community strategy creates premium subscription product
The Engagement Special: How Der Spiegel developed its engagement metric
Copy this: The FT's newsletter development and launch playbook
Betteridge's rules for surviving the coming collapse of search
The platform era is over. What comes next?
How India's Jagran New Media is using AI to increase engagement
Rethinking Retention: It's about relationships management not churn management
The Great Social Media Traffic Collapse: Adding nuance to the off-platform activities debate