Kevin Anderson
Apple is about to make it much harder to track user behaviour
Which subscription calls-to-action work best in converting readers to subscriptions
One-third of traffic to digital news traffic threatened by AI
Why VORF is important or how and why paywalls are getting more dynamic
Publishers see a minefield for attribution and compensation by artificial intelligence
The Conversation's user needs-led effort to engage younger readers
Dumb and easy money is out in media, subscription optimisation is in
How a 'decision-first' user research approach delivered action, not just insights, for The Conversation
Reader personas: Using multi-dimensional user personas to improve retention
Beyond subscriptions and ads: Publishers look for other pillars of revenue growth