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Should we provide incentives for engagement with social technology?

It may seem odd, but a question I get asked quite a bit is “Should we pay our staff extra, or provide some sort of bonus, for engaging with social media?” Sometimes it’s asked in the context of getting people to use an internal wiki or blog, sometimes it’s about getting them to engage externally with business-relevant communities. My answer… Read more →

links for 2009-10-01

Washington Post guidelines cast social media as a minefield and that’s bad | Knight Digital Media Center Kevin: There has been an ongoing discussion about the Washington Post's new social media policy, and it's stirred up a rather predicable discussion about objectivity and credibility, which I'm still rolling over in my head. However, I think that Michele McLellan at the… Read more →

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