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Kevin: Interesting numbers from Publicis Groupe’s ZenithOptimedia. They have again increased their forecast for 2010. TV and online spend will be up. "But newspapers and magazines are each forecast to lose about four percent of their ad income this year." However, dig deeper into the online numbers, and the big driver is paid search. It accounts for half of all online ad spend now and will increase its share. How will content companies respond?
Daily Archives: April 8, 2010
Find yourself giving advice?
The BPS blog provides us with an overview of research which seems to show that people prefer information, not just opinion, when they are receiving advice. Obviously one mustn’t over-generalise, but this does seem to say that we should be careful when we find ourselves giving advice:
Individuals who are advising decision-makers should at the very least be careful to provide information along with their recommendations.
Blogging in particular encourages us to share our opinions and to explore ideas. Sometimes this teeters over into advice-giving, so if we want to truly be helpful we need to remember that information is the key!