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  1. Mads Kristensen
    Mads Kristensen at |

    Interesting point in the sense that I have just spent the last six months putting forward the case that we should start doing exactly this, where I work (big media house, +200 different media across titles and platforms), and finally I have buy-in from the top. There are loads of ideas on how to apply it, and it will be a fun and rewarding journey.

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