metrics

Content metrics aren’t bad, measuring the wrong things is bad

City University London journalism professor George Brock has criticised Trinity-Mirror’s Newsroom 3.1 plan saying that their focus on metrics has been discredited. Metrics aren’t bad in and of themselves, but George is right to point out that volume metrics alone – clicks and unique users – aren’t enough.

The Click-Through That May Be Hurting Your Brand – Advertising Age – DigitalNext

Kevin: An interesting article on Advertising Age about click through rates. One thing that's important beyond the narrow focus on this article is that sometimes the easiest to measure statistics aren't necessarily the most important statistic…

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