I was always sceptical that the iPad would dramatically change the economics of digital content. Well, more accurately, I called content execs “delusional”. We’ve now got a few months of data under our belts, and Brian Morrissey of AdWeek comes to many of the same conclusions that I did after looking at some of the early apps and pricing strategies:… Read more →
Kevin: An interesting article on Advertising Age about click through rates. One thing that's important beyond the narrow focus on this article is that sometimes the easiest to measure statistics aren't necessarily the most important statistic…
Suw is one of the UK’s social media pioneers. With over a decade of social media experience, Suw has helped clients worldwide use social tools for collaboration and communication internally and to build customer relationships externally. She has a comprehensive understanding of strategy, implementation and social functionality design (building social interaction into the heart of a website or application).
She writes regularly for Forbes.com on publishing, self-publishing, crowdfunding and alternative business models for authors.
Suw is herself a self-published author. Her first novella, Argleton, was described as "an absorbing and satisfying story" and comes "highly recommended, especially if you like maps or are a computer geek". She is currently finishing up her second novella which will be out early summer 2013.
Chocolate and Vodka is her personal blog where she writes about writing and any $random_subjects that catch her eye. And yes, she's married to Kevin.
Kevin Anderson is the editor of the Media Development Investment Fund's Knowledge Bridge site and newsletter. The Media Development Loan Fund invests in independent news organisations in emerging democracies, and the Knowledge Bridge project is designed to help these news organisations make the digital transition.
Kevin brings almost 20 years of journalism experience to his work. Since 1996, he has been focused on digital journalism, working for a wide range of news organisations. He brings a depth of experience in reporting, editing and digital development to his work. In 1998, he joined the BBC and became their first online journalist based outside of the UK, covering the US for its award winning news website. After coming to the UK in 2005, he developed a blogging strategy for BBC news, helped launch a programme on the BBC's 5Live covering weblogs and podcasts and was on the team that launched the interactive radio programme World Have Your Say on the BBC World Service.
From 2006 to 2010, he worked at The Guardian as its first blogs editor and then as its digital research editor. As digital research editor, he was responsible for monitoring key developments in digital media and evaluating their value to Guardian journalists and our audiences. From 2010 until he joined MDLF in 2012, he worked as a freelance journalist and with Suw as a digital media consultant and digital journalism training working with news organisations including Al Jazeera, Reed Business Information, Czech TV and CNN.
