WoM

How to start a movement

Brilliant video here from Derek Sivers, who discusses with real insight what would otherwise have just been an amusing video of a guy dancing. This makes me think a couple of disparate thoughts: 1. Nurture your early community members: They are the ones who will bring in new people to your community. 2. That explains why the early social media… Read more →

Balancing blogging

Joel Spolsky writes one of the best blogs for programmers that I, as a non-programmer, have ever read. Joel on Software is soon to be ten years old and has provided me with some real insight into how software companies work. One of my favourite essays of Joel’s is Hitting the High Notes, which he wrote in 2005. I still… Read more →

Report: Edelman’s Trust Barometer 2010

Edelman’s yearly Trust Barometer survey results are out, with trust in business, governments and NGOs up, whilst trust in the media continues its three year decline. However: Although trust in business is up, the rise is tenuous. Globally, nearly 70 percent of informed publics expect business and financial companies will revert to “business as usual” after the recession. Interestingly, trust… Read more →

Customer outreach doesn’t trump genuine change

Sucking up to disgruntled (and well-connected) customers that you’ve found on Twitter is by now a fairly well established social media CRM strategy. Trouble is, your well-connected disgruntled customer doesn’t necessarily want to be mollified. She might want to see real, tangible change, not just for her benefit but for all your other customers. Says Tara Hunt: I don’t take… Read more →