Community doesn’t come for free

I expanded on comments I made at the recent Guardian Changing Media conference about community and news in a column for the Press Gazette. I go over some common mistakes that news organisations make when crafting and executing a communities strategy, and I highlight some success stories. Just to highlight the main points:

  1. Your audience isn’t a community.
  2. This isn’t just about choosing the right tool or technology.
  3. This is about changing the culture to involve the public.
  4. It doesn’t come for free. A little investment in a lot of engagement is a key to success.