Kevin: "Total revenue shot up 22% over the year-ago period. Much of the growth came from international expansion of its education publishing, but online revenue at FT Group also contributed."
Kevin: A new project in the US 'focused on 'helping newspapers identify a strategy to survive its midlife crisis.'"
• "Focus on taking market share from existing customers in the local market. Yellow Page directories are particularly vulnerable right now, NP 2015 notes.
• Keep the focus on increasing Internet revenue to push up multiples. Investors value Internet revenue 10 to 20x as much as revenue from print. (Keeping print is an imperative, however)
• Break down ad sales teams by specialists. Sales people should be category experts — like say those who concentrate on consumer packaged goods — who can sell across all channels."
Kevin: Patricia Handschiegel makes an incredibly important distinction in her post looking at website traffic numbers and possibly highlighting why lots of traffic doesn't necessarily mean a successful business: "What a lot of companies are secretly finding out is that traffic does not mean there is an audience, at that at the end of the day, the audience is where the value is. Boasting giant page views and unique visitors means very little when those you are driving to the site are not sticking around, using it or returning."