Informa: Revenues And Profits Fall, Digital Now Makes Up 72 Percent Of Publishing Revenues | paidContent:UKKevin: paidContent reports that B2B publisher Informa's 2009 profits were down by 4%, which isn't bad considering the deep recession. It still managed an operating profit. What is more interesting is that 72% of its publishing revenues now come from digital, and they say that this is driven by customer demand. B2B more than newspaper publishing has made a strong and successful transition to being a digital-based business.
Google exec: Mobile to soon have more targetability than TV, radio or Internet – Mobile Marketer – SearchKevin: Really interesting comments from Alex Barza, a "New York-based mobile ad sales lead at Google. “Mobile will soon have more reach than TV, radio or the Internet,” Mr. Barza said. “Mobile is the access point to the Internet in the developing world.
“Search has been our core business for many years now, and we actually receive many more searches on mobile than we do on desktops in developing markets,” he said.
Kevin: Location awareness is one of those fundamental technologies that is powering a range of new applications and provides many opportunities for forward looking content businesses. Google has now added support the W3C's geolocation API. At the moment, it is available only in developer releases. Apple has this built into OS X and the iPhone OS. Mozilla has a built-in location API, and Windows has 'Geosense' in Windows 7. Very interesting, and the possibilities are huge.