Seth Godin emphasises something that I think it’s very, very easy to forget: Blogging is not just about the finished blog post, but the process of thinking things through and having a conversation around ideas.

It doesn’t matter what context we are blogging in: business or personal, inside the firewall or publicly, anonymously or as oursevles. We are all writing ourselves into existence, and the important thing to remember is that this is a journey, not a destination.