Location: News organisations must seize this opportunity

Since I started geo-tagging content during my trip across the US for the 2008 elections, I’ve been interested in the possibilities of location-based services and news. Location is one way to deliver timely, relevant content to audiences. Smart news organisations such as TBD.com in Washington DC in the US are already leveraging geo-tagging to deliver their content, and now Examiner.com has struck a deal with Foursquare in 288 cities. MocoNews.net, part of the paidContent network, is reporting that:

In essence, Examiner’s 68,000 contributors, known as “Examiners,” will provide reviews and recommendations on nearby venues, restaurants, events, businesses and landmarks that will surface within the Foursquare mobile app when users following Examiner.com check in.

This is one of the opportunities that news organisations must not miss. Location allows for better delivery and discovery of content by readers, but it can also deliver new revenue streams to support journalism.

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