John Thompson of Journalism.co.uk has tweeted some great stats about paid content and mobile from World Publishing Expo 2013. In particular, a string of recent tweets highlight some fascinating numbers from Finland’s largest daily newspaper, Helsingin Sanomat.
Aalto, Helsingin Sanomat: Paywall effect – unique visitors now 20% higher, news page views are down #wpe13
— John Thompson (@johncthompson) October 7, 2013
Aalto, Helsingin Sanomat: More than 10% growth in online advertising since paywall #wpe13
— John Thompson (@johncthompson) October 7, 2013
Aalto, Helsingin Sanomat: Users are moving from desktop to mobiles and tablets. App users are subscribers – 10x more valuable ad wise #wpe13
— John Thompson (@johncthompson) October 7, 2013
Aalto, Helsingin Sanomat: 42% of all subscribers pay for digital content, 30% growth in digital subscriptions year on year #wpe13
— John Thompson (@johncthompson) October 7, 2013
The conversion figure, the stat that 42 percent of all subscribers pay for digital content, is pretty incredible, and I hope that John provides some more detail. With a lot of paid content strategies, you hope for between 5 to 10 percent conversion. How do they achieve that?