In today’s newsletter, we look to Austria. Pivot to video became a much-maligned strategy, especially for digital pure plays that were focused on video as a way to grow organically on Facebook with the idea that they could somehow, some way monetise that audience. Nope. But now, Die Presse in Austria has found some new tricks that are at least driving revenue for their video efforts, Digiday reports. (I’m wary of saying something is profitable just because it earns money.) And that revenue came after six years of losses. Two of the tactics for the turnaround:
- Autoplay but muted sound
- They now add video to their own stories as well as licence it elsewhere using video platform Video Intelligence. That increased pre-roll impressions from 300,000 to 31 m.
In the rest of the newsletter, we have:
How Charleston paper grew subs by 250%. The best mobile journalism apps of 2019. The New York Times will sell ads based on the emotional response to an article. Facebook changes the News Feed in attempt to stop disinformation. What revenue streams work?
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