Hello new subscribers and long-time readers! I’m back after my long bank holiday weekend.
Lots of interesting news over the long weekend, but a story out of the US state of Arkansas caught my eye for my media newsletter today. The Arkansas Democrat-Gazette, which goes out to the entire state, is promising readers that their subscription price will stay the same, $36, but it won’t be coming to them daily in print. The paper will still be printed and delivered on Sunday, but other days, they will have to read it digitally. And to sweeten the offer, the newspaper is offering a free iPad to read the ‘paper’ digitally.
As Rick Edmonds at the Poynter Institute pointed out in the AP story, this has been tried before. It hasn’t been a roaring success.
I think that this might be worth watching because the publisher is going out to civic clubs to make the pitch in person, and the newspaper isn’t just offering a free iPad but also training on how to use the digital edition. Will the personal touch be enough to win over subscribers and return the paper to profit by 2020? It’s one to watch.
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