05.31.19
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How Schibsted’s ‘future lab’ is looking for new media business models

a starry night sky in the background with several silhouetted people looking through telescopes.
Amateur astronomers from across the country volunteer their expertise and offer free nightly astronomy programs and free telescope viewing. National Park Service/M.Quinn

TGIF! It’s Friday, and today’s top story in my international media newsletter is about Schibsted’s internal incubator, Schibsted Next Media.

John Einar Sandvand of Schibsted says the unit is the group’s “future lab”. He quotes one of the product managers of the group, Fanny Chays, who says, “Our ambition is to find the next generation of media companies for Schibsted.”

In addition to managing a couple of existing products, they also explore “so-called bets for potential future products”. They use a four-step process in identifying product bets:

  • Phase 1: Frame the challenge.
  • Phase 2: Problem solution fit. 
  • Phase 3: Product market fit. 
  • Phase 4: Scale!

Check at the full post at WAN-IFRA.

And here are the stories that you read the most in the past week:

  1. How Swedish newspaper Dagens Nyheter halved subscriber churn in 2 years, Digiday
  2. How Publishers Can Start Monetizing Smart Speakers, Pubishing Executive
  3. ‘Make something people need:’ How BBC Good Food is getting ahead in voice search | What’s New in Publishing | Digital Publishing News, What’s New in Publishing
  4. How BuzzFeed is making its video shows business sustainable, Digiday
  5. WIRED Editor-in-Chief Nicholas Thompson on lessons from a year behind a paywall, Media Voices Podcast

And that’s another week. Thanks so much for reading and also for subscribing to the newsletter. If you haven’t subscribed, go to my Nuzzel profile, and if you spot a media business story that you think should be included, shoot to me on Twitter, @kevglobal.