Strange Attractor Podcast III: Web 2.0 myths, blog fuckwittery and Twitter

Suw and I have been away from podcasting for a while. It’s only been 107 days, Odeo tells me, since the last podcast. Erk. Sorry.

We decided to relegate Suw’s tried but tired £7.99 Tandy-special plastic microphone and get a nice Sennheiser. It was giving both Suw, and the mic, psychological complexes after interviewees (including our friend, Euan Semple), chortled at the poor thing. If we ever get around to having little podcasters, I’m sure it will return to service.


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We begin the podcast by groveling and begging for forgiveness for not podcasting more frequently. Quickly moving on from self-flagellation, we restore confidence in our own superiority by rubbishing the Daily Mail (1:25), and a particularly shitty column on blogging. Listen to me put on my best crusty, faux-posh British accent. If you’re still listening, we move on quickly to trashing Forrester (2:28) and a pay-for report about this whole Web 2.0 thingumy. Suw was directed to it by a super-secret squirrel contact so she could rubbish it. She obliged. Then, having not had enough of rubbishing clueless online efforts, we make fun of The Independent and their ahem… blogs (4:40). Oh, newsflash! They have actually updated the ‘blog’. Hell, the Indy’s bloggers – and I use that term loosely – took almost as long to post as Suw and I have to podcast.

After a brief description of mushy pees peas at 7:40, we discuss the criticisms that clued-up journalist Martin Stabe had of the Indy’s efforts. And just to highlight a great blog post, I’ll mention the questions that Andrew Grant-Adamson thinks editors should ask:


1. Does it do anything which cannot better be done in another section of the site?

2. Does it develop the paper’s interaction with the readers?

3. Does it gain a valuable audience? (A particular niche, readers who are new to the paper etc)

4. Can you give the blogger sufficient time to blog successfully?

5. Have you chosen a writer or writers who have the aptitude to blog successfully?

From 11:37, we talk about Twitter. Suw Twitters about it as we podcast.

If you want to download this as an MP3, you can download it here.

Suw and I have plans to podcast more often. She says, optimistically, once a week. Maybe when we get a portable recording device. Any suggestions?

Why can’t I be passionate about journalism and technology?

I have had this post in my mind for a while, and Andy Dickinson gave me an extra nudge to finally finish it with this post about a student who lost her “print privileges” after working for her newspaper’s website.

One of the journos on my video course left a comment on my cross media post, expressing the frustration she feels in not having online recognised as journalism. She talks about “having been effectively banned from writing and subbing in print, it is easy to feel somewhat castrated as a journalist.”

Why is the industry still doing this to journalists, many whom are the multi-skilled, multi-media digital natives that are essential to the future of journalism? I long ago lost patience with the arrogance of journalists who turn their nose up at the internet as if the medium dictated the quality of information that it presents. I only agree with the McLuhan maxim that ‘the medium is the message’ to a certain extent. There is nothing mystical about the printed word, radio or television that makes the journalism presented via it somehow more valid. Whether it’s a quality broadsheet or a rabid red-top (British tabloid), it’s still paper, folks. Do you ask if paper is a valid form of journalism? Sounds ridiculous doesn’t it?

But I know this old media snobbery all too well from personal experience (fortunately, not recent) and from too many stories like this from bright, ambitious journalists who see the future and aren’t stuck in the past. They still see the internet as some digital trifle, a plaything, not as a forum for serious journalism. I understand the feeling of professional alienation that Andy’s student felt.

I am a big fan of filmmaker Jim Jarmusch and of his films, one of my favourites being the neo-Western Dead Man. Shot beautifully in black and white, the film traces the physical and spiritual journey of a man called William Blake. He comes to the West as the frontier is closing, looking for a new life but instead finding his path to death. His guide on this journey is a Native American who calls himself Nobody. His real name is “Xebeche: He who talks loud, saying nothing”. But he prefers to be called Nobody. Nobody is an outcast because his parents were from two different tribes. “My father was Apsaaloke. My mother was Amskaapi Pikanii. This mixture was not respected.”

I sometimes feel like Nobody. Professionally, I come from two different tribes. I am passionate both about journalism and technology. I am not passionate about technology out of a simple fascination with the new. From the very early days of my career, I have used technology to make my journalism better, to do things that would have been editorially desirable but technically infeasible without this new magic. Technology is, after all, applied knowledge. But the goal has always been better journalism.

There has always been a tension in my career, not internally, but with the industry. As a journalist, I studied to be a print reporter, but I chose to work on the internet because I saw and continue to see exciting opportunities. I have sometimes had to justify my credentials as a journalist to fellow journalists for choosing the internet over newspapers, TV and radio.

Why do I choose the internet? Online journalism is still evolving, and we’re making up new methods of working and work-flows all of the time. I’ve loved the can-do attitude of multi-skilled journalists, designers and programmers that I’ve worked with over the last 10 years. We’re constantly making things up, facing and overcoming new challenges. It’s one of the things that has kept me passionate about online journalism despite the dot.com crash. As my former colleague at the BBC Paul Brannan says, we’re creating a new medium and it’s exciting. But where I’ve worked, both at the BBC and The Guardian, it is still about quality journalism.

The ironic thing is that the industry is alienating exactly the kind of people who will help them transform to meet the changing needs of the market. It is ironic that they are also alienating many parts of their digitally literate audience.

To those of you who ask whether the internet or blogging or podcasting is ‘valid journalism’: We can be passionate about the internet and journalism. We can code HTML, shoot video, record and edit podcasts and write solid prose. Yes, it’s a lot to do, but we feel that the sum will be greater than its parts. We will challenge managers because we don’t fit into your current organisational chart (although your org chart is part of the problem). We are employees ready to do renaissance journalism, and we will do it, if we’re only given a chance.

As for me, I don’t feel the need to justify my journalistic credentials anymore. I can understand journalists whose jobs are under threat feeling defensive about the internet. But a fundamentalist attitude about what is and isn’t valid journalism isn’t going to solve the industry’s problems or save jobs. And telling the digital natives that they have to choose between journalism and technology is a self-defeating move by an industry that needs our talents.

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Feed the Geeks

Last week, my good friend Chris Vallance was asked in a radio interview: “What is a geek?” After the interview, he asked me how I would have answered. I thought about it for a while.

A geek is someone who talks about technology as much as most men talk about football.

I am the first to admit that I’m a geek, and I’m proud of it. I’m a geek about all my passions whether it’s food, wine, backpacking through the mountains or journalism. I revel in the minutiae of anything I’m interested in (but hopefully don’t bore to tears anyone who happens to talk to me about them). But almost everyone has their personal passions, some are just more socially acceptable.

Most mainstream media organisations are following mass media strategies when it comes to blogs. They are producing general interest news blogs in spades because journalists think that everyone is interested in news, and a very narrow definition of news at that. They are pushing large numbers to blog on mega-blog sites without understanding that blogging is personal publishing where blog readers develop strong ties to the blogger. In the age of social media, it’s good to remember that people develop relationships with people, not brands, organisations or ‘content’.

Not unsurprisingly, mass media organisations are still focusing on the mass. They are still focusing on the ‘rat’s ass of the long tail‘, as Mark Cuban calls it. Andy Kessler quotes Mark as saying in an e-mail exchange:

…in a long tail universe, the cost to crawl up the tailto the rat’s ass is more expensive than the production.

Andy Kessler, as part of a series of posts on Media 2.0, goes on to advise: “Go horizontal.” I couldn’t agree more. Feed the geeks, and by that I don’t mean just the people who are passionate about technology. Feed the foodies, the wine officianados, the travel buffs, the video gamers, the greenest thumb gardeners, the DIYers, you name it. A blog is an inexpensive, lightweight content management system that lowers the barriers to entry and speeds development. Blogging will allow media organisations to target niches that would be impossibly expensive in print. And a good blogger can connect directly with their audience in ways that print can’t and build a loyal community.

At a recent new media event I was lectured by the managing director of a major UK media company about blogging and told that my job was to bring eyeballs to advertisers. Memo to self: Avoid old media execs who have had too much to drink.

But it’s a mistake to think that blogs are about the old-fashioned concept of ‘sticky eyeballs’. There is a business model to blogging – if used strategically and not just as a technological solution to allow comments on traditionalcontent.

As Paul Gillin says in an article about the troubles facing the American newspaper industry, “This new medium (blogging) is far more cost-efficient than the ones it will replace.” Google’s AdSense tied search to ads so that people who were searching for something would find related ads. Niche blogs do the same thing. Someone coming to a wine blog is already interested in wine and wine-related products. Just as tech advertisers do better on BoingBoing than on general interest sites, wine advertisers will find a more interested interest on a wine blog than they would a general news and information site. It’s a sound advertising model, and there is a sound business model behind blogging.

Want proof? Under heading of: “It’s not just a hobby – some small sites are making big money. Here’s how to turn your passion into an online empire”, Paul Sloan and Paul Kaihla wrote in Business 2.0:

Denton won’t discuss financial details, but industry experts estimatethat Gawker Media will bring in as much as $3 million in revenue thisyear. Gawker Media’s average CPM is between $8 and $10; CPM rates onGoogle AdSense and competing automated systems are estimated atanywhere from 50 cents to a few bucks.

But media organisations won’t succeed in the age of blogging with a mass media strategy focused on bland, broad-based blogs where there is no ‘there’ there. Instead, news organisations can grow the business by targetting passionate niches in their audience. If you don’t, there are lots of passionate bloggers out there who will.

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Journalism.co.uk: Readers’ Revolution panel on MyMissourian

UPDATED: On Monday evening, I had to rely on the wisdom of the crowds to help me find Skempton Hall at Imperial College and managed to be only slightly more than fashionably late – good for a party but maybe not so good for a panellist for a discussion. The topic was the Readers’ Revolution, various ways in which media consumers have also become media producers.

Clyde Bentley of the University of Missouri – who I had the pleasure of meeting at Poynter’s Web+10 last year, talked about the hybrid web-to-print MyMissourian project. And Robin Hamman, a friend and former colleague at the BBC, was speaking about his Manchester blog project (I’ll post about Robin’s presentation tomorrow). I talked about what I call newsgathering in the age of social networks and also ways in which the Guardian is moving community and participation from the edge to the centre of our digital strategy.

Clyde was already speaking when I arrived. After giving an overview of the University of Missouri School of Journalism and the Missouri Method, he talked about the media landscape that media organisation find themselves in. According to Netcraft, there are now 101,435,253 sites.

We’re fighting for attention.

Now, I hear media leaders say that this is why brand and quality are even more important in the age of the Attention Economy. I disagree. I think relevance trumps industry-defined measures of quality, but Clyde will touch on that.

Clyde may be a professor, but he understands the economics of media, which I think more journalism students need to get to grip with as they enter the job market (and it’s a tough market out there for new grads or even old hands). The most valuable voices in journalism today are passionate about journalism and realistic about the numbers.

Last month, I heard executives from the Washington Post and the New York Times talk about how they are focussed on growing their online businesses as quickly as possible to make up as revenue tails off from the print business. But the numbers, as they stand, are sobering. Online journalism is not enough to meet the shortfalls as newspaper
revenue falls. Clyde said:

The money isn’t there. Revenue is 5.41% , only about $1.9m for newspaper revenues online versus the print revenues. … Plot line of online revenue versus print
revenue doesn’t meet soon. We are not making enough money to turn off
the presses in my lifetime. We need an interim strategy.

UPDATE: I asked Clyde the source of those figures. Too many slides going by my sleep-addled brain at that point. The figures are from the Newspaper Association of America. It represents expenditures for online advertising in newspapers only. Clyde said: “Our initial research shows most of the overall online advertising is for messages that do not support editorial content — corporate sites, click-throughs from other commercial sites, free-standing ads, etc.” And there is not a major shift from print to online, yet. Clyde said that the shift was a bit more than 4% last year.

The citizen connection is about easy blogging and social networking. Clyde added: “Money is going online; it just isn’t going to support journalism.”

Initially, they drew a fiscal blank. How about a hybrid of citizen journalism and their own? “Web and print. Users with journalists. News and fun.”

MyMissourian.com was born. It is a site that anybody can participate in. It’s not hard news.

Inspiration came from OhMyNews, started by a radical leftist journalist. It has changed the face of Korea. Dean Mills, the dean of the prestigious school of journalism at the University of Missouri, recognised the potential and asked us to move quickly. MyMissourian.com was proposed in May 2004, and launched in October 2005.

It didn’t go over too well initially, Clyde said. Critics complained: “People are ripping you off. They are going to flood it with commercial messages.”

But they had done their research before launch. They wanted to give the voice to the voiceless, and allow non-journalists to set the agenda. And, they knew that they were going to make money.

They proposed to allow citizens to gather stuff online – photos and stories – and use that material in a print product to pay the bills.

All US newspapers have a TMC product, a total-market coverage product. With circulation dropping, they send TMC products free to non-subscribers. The vast majority, 88% of US newspapers, have a free product. Pre-print advertising, not classifieds, account for 25% of our revenue. But then there is driveway rot. Free-sheets sitting unread, rotting on the driveway. (Or tube-stop rot here in the UK with the blizzard of free newspapers.)

The print edition of MyMissourian launched in October 2005. It allowed them to use of the efficient advertising pattern of print. The print MyMissourian has Increased their readership by 28,000 households. They have 900 or writers who contribute to the site and, therefore, to the print edition. People are more interested in MyMissourian because they help create the site and the newspaper.

Is there a future for journalists? Yes, both professional and citizen journalists, but the job of professional journalists is changing, Clyde said. It is now more about guiding people to content and covering stories from a different way. Journalists should invite the public to the table.

Many editors are concerned about errors, credibility and libel. The arguments: How do you deal with issues of decency, commercialism, literacy and banality?

They looked for simple, logical solutions. As for banality, Clyde said, “Banality? Journalists are poor judgements of what or who is stupid.”

For the MyMissourian community, they laid down four simple rules:

  • No nudity
  • No profanity
  • No personal attacks
  • No attacks on the basis of race, religion, national origin or gender

The site meant the end of ‘no’ when it came to what they could cover. “We don’t say: ‘No won’t cover your event’, or ‘No, we can’t run your youth baseball story’,” he said.

The citizen journalists write about personal memories, faith of all kinds (“Journalists hate covering religion because it’s not matter of logic. It’s a matter of faith,” he said). We enlist senior photogs, older members of the community, and give them disposable cameras.

This is gut level journalism. Some people just want to share their recipe. They’re planning on releasing a cookbook just based on the recipes that people have shared.

You know what’s not popular? Politics. It’s less popular than Clyde and his colleagues had predicted. Religion
is far more popular than we predicted. And pictures of dogs, cats, even
rats trump most copy.

And the bottom line is that that it cost less than $1000 in new costs in a year and a half.

The cultural issues

Suw and I often say that the cultural issues are more challenging than the technical ones. And Clyde said that this has been hard on journalism students. “They want to write, not guide.”

Many of his students were at a loss at how to cover non-news topic like Little League. And I was fascinated when he said that few students are well prepared to work with the public. Journalists are basically shy people.

The lessons from their hybrid experiment:

  • Use citizen journalism to supplement not replace.
  • UGC isn’t free.
  • Online attracts the eager, but print serves the masses.
  • Give people what they want, when they want it and how they want it.
  • Get rid of preconceptions of what journalism is.
  • Every day people are better ‘journalists’ than you think.

Next, they want to integrate blogs with print.

It’s a very interesting model, and it’s the kind of creative, ‘hybrid’ thinking that is needed to reconnect journalism with readers, viewers and listeners. It reminds me of a talk I recently heard. We live in an ‘and’ world, not an ‘or’ world. Although I’m a strong advocate of online journalism, I recognise that strength lies in new combinations of the strengths of online and traditional media. Creative and organisational tensions will exist, but I’ve convinced it’s where the opportunities lie. The challenge is helping inspire the change.

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PodCastConUK 2006: Podcasting and the Citizen Journalist

Neil McIntosh, Chris Vallance and Suw Charman sat on a panel last Saturday talking about citizen journalism and podcasting. Apart from knowing and liking everyone on the panel, I like how moderator John Buckley kept a tight lid on the prepared talks so that this was more of a conversation rather than the panel talking at the assembled podcasters.

Suw started off by burying the ‘us versus them’, journalists versus bloggers and podcasters old yarn. Suw and I are really tired about this false dichotomy. Instead, she tried to frame the question this way: “How can we support journalistic endeavours?”

She asked the audience: “Who here has never blogged a fact?” Only one hand went up in the back.

Chris added a great disclaimer saying that no one should ask him about BBC policy because in the BBC eco-system, “I am just above pond life.” Chris might be low in the BBC hierarchy, but he is doing some of the most forward-thinking work with citizen media anywhere in the BBC.

Chris and I helped launch the Pods and Blogs show on 5Live in April 2005, when I came to the UK to do some work on a blogging strategy for the BBC. I was in London, and Chris in LA. We worked together using e-mail, IM and Skype. He asked whether people would like to hear three pundits on the Iraq war or the voices of soldier-bloggers, Iraqi bloggers and others on the Iraq war, and said that that was where citizen journalism has an advantage over traditional radio – the opportunity for previously unheard voices to be able to tell their stories.

Chris said that podcasting had really opened his eyes to doing new things in radio. Knowing Chris, he’s both a great advocate for podcasting and new technology while also being a huge fan of traditional speech radio. He has seen how podcasting can open up a world of voices to improve traditional radio journalism. During the midterms, he put out a call for citizen journalists, and he
received not only text submissions for the blog but also audio clips,
one of which he played during the panel. He received the clip ahead of the US midterms from a podcaster that really demonstrated some of the divisions amongst US voters.

He rejected the ethos of crowdsourcing, saying that this isn’t about getting as much out of your audience as you can just to cut costs, but stressed that this was more about collaboration. Most of mainstream broadcasters are now frequently asking people what they think, but Chris said that this was only a small step. Podcasting allows a way for all these wonderful voices to be heard.

Chris stressed that this was a cultural shift for broadcasters more than anything and added that broadcasters needed to rethink their definition of news, making it more expansive than pundits and experts.

Neil, the head of editorial development at the Guardian, doesn’t really like the term citizen journalism, and he said that he felt a bit like an imposter being on the panel. He admitted that the Guardian news site is more interactive than Guardian podcasts. (That’s on my to do list when I get back from a couple of weeks of leave.) Neil said that citizen journalism was promoted by former journalists and academics who wanted to get on the conference circuit, and he said that while bloggers and podcasters pointed out things that journalism needed to do better, it was journalists’ responsibility to sort out these problems. He didn’t see citizen journalism as a solution to those problems.

The questions from the assembled podcasters began with one about fact-checking and the quality of information from citizen journalists, specifically about a rumour started by a podcaster that had been picked up by a tabloid. After a few questions from Neil, we found out the tabloid was The Sun, and that the podcaster in question was actually the guy who had asked the question. He made up a rumour about Doctor Who that a character was coming back.

Suw said that most media outlets are relying on a traditional paradigm of trust rooted in their brand. For instance, she said that the BBC rely on their brand, and say, “We are the BBC, and we have trust.” It’s led to arrogance, and it’s led to sloppiness like the podcaster described. She speaks to journalists in her role as executive director of the Open Rights Group, and after the article comes out, she sees her words quoted back to her incorrectly.

I would add that journalists worth their salt understand that they are only as good as their last story, and that credibility is something earned and all too easily lost these days. Over-reliance on trust in the brand of an organisation is an invitation to disaster. It can breed complacency amongst staff. Individual members of staff must understand that trust in the brand is everyone’s job.

As Suw often says: “Your brand won’t save you now.” And she questioned the question about fact-checking:

How can we progress citizen journalism when there is no fact-checking? …That’s the wrong question. How can we progress journalism and fact-checking?

Another question from the audience was about the changing relationship with the audience, a smart audience that can assess information in a very savvy way.

Neil said that it’s faintly depressing thing when you know a lot about an issue that you read an article that doesn’t quite get it right. And he said that even he has been misquoted in press trade publications.

Suw said that there are patches where the media has respect for their audience, but she said that many in the media treat their audience in the Points of View paradigm, a programme where Barry Took and then Ann Robinson would condescendingly read out letters from the audience, often attributed to Angry from Milton Keynes.

Many in the media believe that their audience is insane or only give feedback when they are pissed off. But that belief allows them to dismiss the views of their audience and keep the audience at arm’s length.

Chris said that comments and feedback have always been important to radio. He spoke to Dave Slusher of the Evil Genius Chronicles about the difference between traditional feedback and what goes on with podcasts. Dave felt that it was one of power. In the past, the radio presenters always came from a position of power relative to their audience, now there is equality between podcasters that allows them to have a genuine conversation.

Culturally, Suw said that this was about niche content, and she called on a re-definition of news. News is not all about current events. She wishes that there was better hyperlocal content.

I’m spotting a trend here. Both Chris and Suw have called for a redefinition of news. Chris wants to bring in other voices. Suw thinks that news is more than current affairs. I remember shortly before I left the BBC, one of our presenters had contacted a blogger in Indonesia about a ‘news’ story. The blogger said that no one in Indonesia was talking about that story that had gripped the international media. Everyone in Indonesia was actually talking about some popular song.

I often joke that the only people who are generally interested in news
are journalists and maybe politicians. Most people have a range of
interests and personal passions.

I wonder, in this post-scarcity age with respect to information, why the agenda can sometimes still be so narrow? We can cover so much more, and work with our audience to expand the agenda. But as the amount of information increases, we also need to develop much better tools to help people find their way through this information.  

Back to PodcastConUK and another question from the audience: If you listen to the comments, do you focus too much on a vocal minority? That’s a good question. Participation models usually show that only a fraction of our audience currently participate, although that participation occurs on several levels.

The conversation ended on democratisation of media, based on a question from Ewan Spence. Ewan said that we were in a golden age, a renaissance, but as we emerge from the industrial age, but “we are fucking it up”, screwing up the planet through our shortsighted ecological mismanagement. Suw commented that the one thing that was different now to past renaissances was that now we have democratised media, this is a renaissance of the people, not simply a change in power from one elite to another. And that it was this democratisation that gives her hope that we might help turn the tide.

The key thing, I think, is the change in culture and the change in relationship between journalists, podcasters and the people formerly known as the audience: More voices, a broader agenda and more collaboration.

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Exploding the blog myth

I really shouldn’t take the piss out of a British media icon, but in this case, it’s just too inviting.

Jeff Jarvis pointed out something in the Indy, in which they asked a bunch of British media heavyweights about the future of newspapers. Jeff pointed to Piers Morgan as someone who gets it and to the BBC’s John Humphrys, presenter of the Today programme, as someone who doesn’t. Jeff pulls out this quote from Mr Humphrys’ statement on why he thought it was preposterous to conceive of a society that functioned without newspapers:

And sooner or later we will explode the blog myth. The idea that you can click on to a few dozen blogs and find out what’s going on in the world is nonsense. It’s fun but that’s all it is. …

OK, let me explode the blog myth, not the myth that Mr Humphrys thinks will be uncovered but the myth that he and several others propagate about blogs:

  1. Myth number one: Most bloggers write about news.
    As my friend Say Na in Nepal points out: 37% of American bloggers want to write about their lives and experiences, compared to 11% who write about politics. She’s writing about a Pew Internet and American Life study. The report says:

    Most bloggers say they cover a lot of different topics, but when asked to choose one main topic, 37% of bloggers cite “my life and experiences” as a primary topic of their blog. Politics and government ran a very distant second with 11% of bloggers citing those issues of public life as the main subject of their blog.

    …most bloggers are primarily interested in creative, personal expression – documenting individual experiences, sharing practical knowledge, or just keeping in touch with friends and family.

    The news media provides disproportionate coverage of political and news blogs because that’s what they are interested in. They cover news, not the intimate details of people’s lives.

  2. Myth number two: Bloggers just want to become journalists or pundits
    Again, as the study found out, most bloggers write for a small audience of their friends and family: “Most bloggers do not think of what they do as journalism.” They write for the pure love of self-expression, not for recognition or money. Mass media doesn’t really understand the motivation of most bloggers because they can’t understand publishing for a small audience for no money. (And in some ways, it’s one of the reasons why most mass media blogs suck. Most bloggers write about and are interested in their personal passions and interests, which is slightly anti-thetical to general interest publications like newspapers.)
  3. Myth number three: Blogging is all opinion
    This is such a common yarn, but unfortunately, this view itself turns out to be only uninformed opinion. First off, see myth one. Most people are just writing about their personal experiences. Of course it’s their opinions. That is totally the wrong yardstick with which to assess blogs.

    But more than that, it’s just flat out wrong. One of the blogs that I read when I want to know about what’s happening in the US Supreme Court is ScotusBlog, which is actually done by the Supreme Court practice of a law firm. It’s great niche coverage.

    Dr Jeffrey Lewis writes, along with a number of other experts, the very interesting Arms Control Wonk blog. NKZone is a great blog that provides some excellent coverage of North Korea including translations of North Korean defectors’ stories, which are common in the South Korean press but rarely translated into English. I’m sorry, but that’s coverage that’s hard to find in the mainstream media.

But really the biggest myth is that these shifts in media consumtion are all about blogs. Blogs are just one of the little pieces of social software that knit my life together. Flickr, instant messaging and Skype help too. I often say that my network is my filter, and whether it’s on friends’ blogs, via e-mail or via IM, I’m constantly getting a feed of information that is more relevant to my life than the crap that passes for ‘authoratative comment’ – as Simon Kelner Editor of The Independent called it. What a load of self-important tosh.

Mr Humphrys admits to ‘being an old fart’ and still loving his news in print. I’m sorry, news on paper, non-time shifted radio/TV and, to be perfectly honest, radio presenters like Mr Humphrys don’t really have much of a place in my information diet. By the time Mr Humphrys has let his first guest get a word in edge-wise, I’ve already skimmed a dozen feeds – some news, some blogs – in my RSS reader. On the Tube, I read through the headlines and some stories in the New York Times, The Christian Science Monitor, The Washington Post and The Guardian on AvantGo before I’ve gone three stops. Try struggling with all the print versions of those papers on the Tube, or better yet, try buying them at your local news stand in London.

Mr Humphrys might be suprised to find that for someone who reads and writes blogs, I value information over opinion. I agree with Kevin Marsh, editor of the BBC College of Journalism, that media opinion really has a shrinking market. I can think for myself, and I don’t need some celebrity commentator telling me what opinion I should have. Comment will be free; but information to help me make personal, professional or political decisions might be a going concern.