Hello dear readers, in today’s international media newsletter, the story that stood out for me was one looking at the success that ESPN is having with Snapchat. Snapchat, you remember that app, right? The one that Instagram has copy-pasted feature after feature?
As I often say in social media training sessions, Snapchat is mostly pointless for media folks – especially local media folks or media operations outside of the US and UK. The caveat to that is apart from a handful of verticals like fashion, or I guess sports.
As this Digiday+ ($$$) article points out, ESPN is running against the trend. The New York Times has ‘paused’ their channel, but ESPN is finding that their Snap efforts are helping drive viewers and revenue.
In addition to that, a few other headlines in today’s newsletter:
- The Google News Initiative is running a challenge for local news projects in North America. Deadline July 15.
- Data journalism and journo programmer extraordinaire Jonathan Stray flagged up this great post on how to use Workbench to scrape data. Workbench is his baby.
- Two stories on people rebuilding local journalism from the ground up using two different models in the UK, the Waltham Forest Echo and the Ilkeston Inquirer.
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