Just stumbled across the Show Me The Change event in Melbourne, Australia, May 4 – 6, via Johnnie Moore. From one of the organisers:

Are you fascinated by human behaviour … and do you spend at least some of your time trying to influence and change others? When you do this, are you asked to ‘measure success’ or report on outcomes?

If you are in any way involved in social media in your business, the answer to those questions will be yes. Social media is all about behaviour change and not simple, measurable behaviours at that. This event looks like it will take a complex topic and find ways to treat it as just that, rather than assuming it can be made simple. I wish I could go, but sadly my travel budget just doesn’t extend that far.