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Zephoria Inc.: About to find out how social media really works

Dramatis Personae Zephoria Inc.: An “internet marketing consulting company based in New York focused on helping companies maximize their online exposure through search engine optimization, web analytics, and marketing focused web development” who don’t have a clue about how social media actually works. Zephoria: danah boyd’s online nickname which she has been using since 1998. Tumblr: A sort-of blogging platform… Read more →

Collaborative reporting

I read Highs and Lows of “Post Mortem” Collaboration Between Frontline, ProPublica, NPR, by Carrie Lozano over on Mediashift with interest, not least because collaboration has been a specialty of mine for many years now. Ever since I first started working with social media over seven years ago I have focused on collaboration, so a project that marries collaboration and journalism is… Read more →

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